Any affiliates here running campaigns in tier 2 countries?

[ayiush16]

curious if anyone has been testing tier 2 geos lately. i usually stick to tier 1 but the competition is heavy.
wondering if tier 2 is still profitable in 2025, especially for cpa/leadgen. anyone here experimenting with it?

 

[T J Tutor]

Tier2 and especially Tier3 have slightly different makeups. Teir2 has two large segments, the lower income and high income, with very little middle class. Tier3 is almost all low income with no middle class.

For Tier2, be sure to align your copy for the segmented population and be sure to develop proper targeting based on income status when you are able.

 

[SMS_CONNECT]

Based on our experience, casino traffic performs especially well in CIS countries, particularly Russia, Kazakhstan, and Ukraine.

It doesn’t really matter whether it’s your own player database or ours — campaigns tend to generate consistent conversions in both cases.

 

[ivanreach]

curious if anyone has been testing tier 2 geos lately. i usually stick to tier 1 but the competition is heavy.
wondering if tier 2 is still profitable in 2025, especially for cpa/leadgen. anyone here experimenting with it?

Tier 2 geos are definitely worth the move right now since they offer massive volume and way lower competition than Tier 1. We're seeing great results in spots like Brazil and Indonesia lately, especially if you take the time to localize your landers instead of just sticking with English. It’s a solid way to scale without the heavy CPMs, giving you a lot more room to test and optimize your campaigns.