Each month I meet with brands and help them navigate the options for promoting themselves and their retailers via local and mobile online options. In speaking with national brands, there is a great deal of frustration they have with how their brands are currently represented in local search. If you have ever tried to search locally to find a retailer that carried a specific branded product or service, you know their pain. For example, if you search "Sony Danbury," you get a page result that includes local listings for Sony's North American Headquarters in Park Ridge, NJ, but no local place to buy the product.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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