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5 Steps To Have An Effective Email Marketing Campaign

Alex Dempsey

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Most marketers want to create an effective email marketing campaign and perform it right from the first steps. Setting up the right questions will help you find the answer you want, and of course, it can't be without the 5 questions below.


1. Who Will Be Your Target Customer?


The email you send will be received by another person. Therefore, the most important thing that you always have to write is CONTENT.

Wanting to win customers' feelings before making them with draw their wallets for your product, you have to definitely understand them, about the target audience and not stop at basic information such as email, gender. ..

The simplest way you can try, send emails about products, topics that customers are interested in and see the most, you will be surprised by the positive response from them.


If you do not know how to get the target customer email file, Mailbiz.co-product will help you do that. Mailbiz will help you extract emails from Group and Fanpage on Facebook. Furthermore, this tool will help you understand the insight customers about what Group and Fanpage they like.


2. How Often Is Your Mail Sent Reasonable?


Don't make an obnoxious stalker in the eyes of customers. The more emails are sent in a short time, the more likely it is that the spam report will be higher and the recipient will not be happy at all. If you really understand the customer, you will know when is the right time to start the conversation.


3. What Type Of Content Does You Plan To Submit?


Never ignore shaping thoughts before posting content to send to customers.

But good content is not enough, but it also needs to be sent to the right audience. Only when these two elements are harmoniously combined, will you get the same results from email marketing.


4. Does Your Email Show Up Well On Mobile?


We live in a world of mobile phones, so it is inevitable that email design also needs to ensure good interaction on the mobile platform. Don't click your tongue because you think that good design on your computer is fine, because you'll skip a large number of customers who regularly check your mailbox with your mobile phone.


5. Do You Follow The Indicators?


As mentioned above, remind yourself to send emails to people who are really interested in your content. The open rate measurement tool will help you find out who actually interacts with your email. Customers who do not read mail prove that they do not care much about you. After all, disturbing customers with the content they don't want to see will take time for both parties.


Above are some tips that can help you plan your email marketing better.

Thank you for watching.

*Edited by Admin*
 
Last edited by a moderator:
Nice thoughts here. Thanks for sharing.
I personally get annoyed when someone sends me many emails in short period of time and I do believe almost everyone gets annoyed as well. Sometimes placing ourselves in your customer's shoes helps.
I usually send regular emails and the frequency depends on the audience.
Getting to know your audience is key and will prove very profitable in the future.
 
Here are steps for an effective email marketing campaign:

1. Proofread
2. Whom to send and what to send?
3. Links & Calls to Action
4. Check Your List
5. Test & Optimize.
 
Nice tips! Thanks for sharing! Just would like to add a few from my side:

Build a Quality Contact Base
A subscription form added to the site and on social media is the easiest and most popular way to grow a database. Offer potential subscribers some discounts or a promo code in exchange for their email address. Set up Double Opt-In to verify each address and avoid fake accounts.

Implement Smart Workflows
One of the most widespread email marketing mistakes to avoid at the first stage is to scare off the subscribers with too often sends.

With the help of ESP, you can set up smart workflows to avoid unwilled persistence.

For example, your welcome series consists of five automated emails. Set up the workflow in such a way that the users who haven’t opened the first two emails won’t receive the next campaigns. By doing so, you will both save money on sending unnecessary emails and keep your subscribers.

Text/Image Ratio
Your email must contain text. A textless email will be blocked by most email agents. And if the image display is off, the recipient will see a blank email. On smartphones, such emails are also displayed incorrectly.

Your email must contain at least one image. As practice shows, images generate more clicks than a text link. In your emails, stick to the following ratio: 60% of text vs. 40% of visuals.

Clear Sender's Name
The sender's name is the first thing the recipient pays attention to. Therefore, it needs to be recognizable. There are four good options to include in the sender’s name:



    • Company name;
    • Recognizable CEO name;
    • Employee name and position;
    • Branded mailing name.
Hope this will help someone to start email marketing the right way and launch efficient campaigns. Avoid to buy contact lists, don't be intrusive and make personalized content. Then you will surely get great results.


 
This is quite useful information here. I like the way you wrote all this, you have a very interesting thought process. Because many people have problems with the email marketing campaign, so you need to approach this topic more seriously. Thank you for sharing
 
Most marketers want to create an effective email marketing campaign and perform it right from the first steps. Setting up the right questions will help you find the answer you want, and of course, it can't be without the 5 questions below.


1. Who Will Be Your Target Customer?


The email you send will be received by another person. Therefore, the most important thing that you always have to write is CONTENT.

Wanting to win customers' feelings before making them with draw their wallets for your product, you have to definitely understand them, about the target audience and not stop at basic information such as email, gender. ..

The simplest way you can try, send emails about products, topics that customers are interested in and see the most, you will be surprised by the positive response from them.


If you do not know how to get the target customer email file, Mailbiz.co-product will help you do that. Mailbiz will help you extract emails from Group and Fanpage on Facebook. Furthermore, this tool will help you understand the insight customers about what Group and Fanpage they like.


2. How Often Is Your Mail Sent Reasonable?


Don't make an obnoxious stalker in the eyes of customers. The more emails are sent in a short time, the more likely it is that the spam report will be higher and the recipient will not be happy at all. If you really understand the customer, you will know when is the right time to start the conversation.


3. What Type Of Content Does You Plan To Submit?


Never ignore shaping thoughts before posting content to send to customers.

But good content is not enough, but it also needs to be sent to the right audience. Only when these two elements are harmoniously combined, will you get the same results from email marketing.


4. Does Your Email Show Up Well On Mobile?


We live in a world of mobile phones, so it is inevitable that email design also needs to ensure good interaction on the mobile platform. Don't click your tongue because you think that good design on your computer is fine, because you'll skip a large number of customers who regularly check your mailbox with your mobile phone.


5. Do You Follow The Indicators?


As mentioned above, remind yourself to send emails to people who are really interested in your content. The open rate measurement tool will help you find out who actually interacts with your email. Customers who do not read mail prove that they do not care much about you. After all, disturbing customers with the content they don't want to see will take time for both parties.


Above are some tips that can help you plan your email marketing better.

Thank you for watching.

*Edited by Admin*
Very nice and detailed article. You have covered a very good strategies which should be followed in email marketing campaigns. Thanks for sharing this info.
 
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