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  1. williamrs

    Gold Part 3/14 Facebook Case Study.

    Salpha, There are different ways to do it. One is to use images of the game and ask the advertiser authorization to do so (they are usually ok with this). Another route is to use free stock image sites, but then you have to spend a lot of time to find some good images... it's possible, but...
  2. williamrs

    Gold Part 3/14 Facebook Case Study.

    I don't recommend you to take the network EPC into serious consideration. That's the average of all affiliates and includes traffic from many traffic sources. Also, some people may be using bad or spamming strategies and sending thousands of visitors with a crap conversion rate. If the offer...
  3. williamrs

    Gold Part 1/14 Facebook Case Study.

    Yes! Facebook is still huge and it's possible to make very good money there when using the right strategy.
  4. williamrs

    Gold Part 14/14 Facebook Case Study.

    ...have content that's close related to the interests you were using on Facebook. There are a few things that you have to be careful with, though: * Foreign traffic - make sure that the vast majority of the traffic of the website is coming from countries that are allowed by the offer. *...
  5. williamrs

    Gold Part 6/14 Facebook Case Study.

    Q1 = Yes. Q2 = It was in German, that's why I wrote this: "The landing page was in German, but here is the translated version" ;)
  6. williamrs

    Gold Part 12/14 Facebook Case Study.

    I have been receiving many emails and PMs about the case study, so I believe there are some folks interested. And hopefully some of them will be profiting by implementing this information soon. It's not a major thing, but weird domain may scare people and make them consider the offer...
  7. williamrs

    Gold Part 13/14 Facebook Case Study.

    PART 13 Scaling #1 I also like to split the process of scaling campaigns into 2 different parts: scaling on Facebook and scaling outside Facebook. Scaling on Facebook, which is what we will discuss in this chapter, is basically doing thing to get more volume on Facebook and, therefore, make...
  8. williamrs

    Gold Part 12/14 Facebook Case Study.

    PART 12 Optimization #2 Found good performing ads? Reached a good CTR and CPC? Awesome! Now, it's time to optimize your landing page and offer. This (second stage of optimization) is the moment when you have to start focusing on conversions. I strongly recommend you to start focusing on...
  9. williamrs

    Gold Part 11/14 Facebook Case Study.

    ...ads is 0.1%+, while news feed ads should aim for 3%+. Analyze your ads and drop all the ones that have 2,500+ impressions (impressions = reach * frequency) and a low CTR (below the initial goal). Keep only the good ads (CTR above the goal) and if you see that most ads are doing bad, start...
  10. williamrs

    Gold Part 6/14 Facebook Case Study.

    I usually don't use a disclaimer on landing pages, unless they promote BizOpp, weight loss or other types of offers that make exaggerated claims.
  11. williamrs

    Gold Part 10/14 Facebook Case Study.

    PART 10 Initial test This short chapter is just to explain to you how to proceed in the initial so that you don't make precipitated decisions. Never expect a campaign to be profitable right away or you will be frustrated and will quit too soon. Pretty much all the campaigns start with a...
  12. williamrs

    Gold Part 9/14 Facebook Case Study.

    PART 9 Setting up a campaign on Facebook The very first thing you have to do is to create an advertising account for you at About Advertising on Facebook | Facebook You can use your personal account or create a new one. An eventual ban porbably wouldn't affect the personal account, and...
  13. williamrs

    Gold Part 8/14 Facebook Case Study.

    ...easily monitored on Facebook, since Facebook gives you the CTR of each ad in a given period. The formula for finding the CTR of an ad is: [clicks * 100 / (reach * frequency)] = CTR Reach is the amount of people that have seen your ad and frequency is how many times they have seen it on...
  14. williamrs

    Gold Part 6/14 Facebook Case Study.

    They may allow for certain offers, but I recommend you always to use landing pages and never direct link.
  15. williamrs

    Gold Part 3/14 Facebook Case Study.

    Cloaking works, but it is in the grey area. Regarding LP x direct linking, I definitely recommend using LPs. That won't just lower the chances of your account being banned as will also increase your conversion rate. Have a look on part 6 for more details. ;)
  16. williamrs

    Gold Part 1/14 Facebook Case Study.

    Usually, an account ban because of advertising just limits the advertising aspects of the account. So, it wouldn't affect your personal stuff. ;)
  17. williamrs

    Gold Part 7/14 Facebook Case Study.

    ...with my campaign for The Settlers Online (translated into english). When creating ads you should pay attention to the following rules/goals: * High CTR - Ads with a high CTR will be rewarded with a lower CPC, so your goal with the ads should be to reach a CTR as high as possible. So...
  18. williamrs

    Gold Part 6/14 Facebook Case Study.

    No, I always translate them. You can use onehourtranslation.com. ;) That's a simple HTML landing page, so the softwares used to create it wre Photoshop and Dreamweaver. But OptimizePress 2.0 is a good alternative if you can't create the pages with an HTML editor.
  19. williamrs

    Gold Part 1/14 Facebook Case Study.

    Lucy, there is a process for creating new Facebook accounts. Check out the tutorial inside CPA Evolution (it's on the Facebok section of the forum). ;)
  20. williamrs

    Gold Part 6/14 Facebook Case Study.

    ...and go straight to the point. Here are the elements your landing page should include as well as the goal you should achieve with each element: * Headline - This is the first thing that the visitors will see and you should use it to grab their attention and give them a reason to stay on the...
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