Salpha,
There are different ways to do it.
One is to use images of the game and ask the advertiser authorization to do so (they are usually ok with this).
Another route is to use free stock image sites, but then you have to spend a lot of time to find some good images... it's possible, but...
I don't recommend you to take the network EPC into serious consideration. That's the average of all affiliates and includes traffic from many traffic sources. Also, some people may be using bad or spamming strategies and sending thousands of visitors with a crap conversion rate.
If the offer...
...have content that's close related to the interests you were using on Facebook.
There are a few things that you have to be careful with, though:
* Foreign traffic - make sure that the vast majority of the traffic of the website is coming from countries that are allowed by the offer.
*...
I have been receiving many emails and PMs about the case study, so I believe there are some folks interested. And hopefully some of them will be profiting by implementing this information soon.
It's not a major thing, but weird domain may scare people and make them consider the offer...
PART 13
Scaling #1
I also like to split the process of scaling campaigns into 2 different parts: scaling on Facebook and scaling outside Facebook.
Scaling on Facebook, which is what we will discuss in this chapter, is basically doing thing to get more volume on Facebook and, therefore, make...
PART 12
Optimization #2
Found good performing ads? Reached a good CTR and CPC?
Awesome! Now, it's time to optimize your landing page and offer.
This (second stage of optimization) is the moment when you have to start focusing on conversions.
I strongly recommend you to start focusing on...
...ads is 0.1%+, while news feed ads should aim for 3%+. Analyze your ads and drop all the ones that have 2,500+ impressions (impressions = reach * frequency) and a low CTR (below the initial goal).
Keep only the good ads (CTR above the goal) and if you see that most ads are doing bad, start...
PART 10
Initial test
This short chapter is just to explain to you how to proceed in the initial so that you don't make precipitated decisions.
Never expect a campaign to be profitable right away or you will be frustrated and will quit too soon.
Pretty much all the campaigns start with a...
PART 9
Setting up a campaign on Facebook
The very first thing you have to do is to create an advertising account for you at About Advertising on Facebook | Facebook
You can use your personal account or create a new one. An eventual ban porbably wouldn't affect the personal account, and...
...easily monitored on Facebook, since Facebook gives you the CTR of each ad in a given period.
The formula for finding the CTR of an ad is:
[clicks * 100 / (reach * frequency)] = CTR
Reach is the amount of people that have seen your ad and frequency is how many times they have seen it on...
Cloaking works, but it is in the grey area.
Regarding LP x direct linking, I definitely recommend using LPs. That won't just lower the chances of your account being banned as will also increase your conversion rate.
Have a look on part 6 for more details. ;)
...with my campaign for The Settlers Online (translated into english).
When creating ads you should pay attention to the following rules/goals:
* High CTR - Ads with a high CTR will be rewarded with a lower CPC, so your goal with the ads should be to reach a CTR as high as possible. So...
No, I always translate them. You can use onehourtranslation.com. ;)
That's a simple HTML landing page, so the softwares used to create it wre Photoshop and Dreamweaver.
But OptimizePress 2.0 is a good alternative if you can't create the pages with an HTML editor.
Lucy, there is a process for creating new Facebook accounts. Check out the tutorial inside CPA Evolution (it's on the Facebok section of the forum). ;)
...and go straight to the point.
Here are the elements your landing page should include as well as the goal you should achieve with each element:
* Headline - This is the first thing that the visitors will see and you should use it to grab their attention and give them a reason to stay on the...
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