Standard Broad Match

[miguel82]

Is anyone still using standard broad match (not modified) with Bing and Adwords?

Personally, I find the targeting to be too far off the mark....

 

[T J Tutor]

Is anyone still using standard broad match (not modified) with Bing and Adwords?

Personally, I find the targeting to be too far off the mark....

It depends on the needs of the offer(s).

I use Long Tail Pro for keyword research and find that many offers respond well for a few offers here and there, but mostly highly targeted works best for me.