Hi! I am Franny from the Netherlands. I am writing my thesis about affiliate marketing in the travel industry. My goal is to describe which factors are most important for consumers when booking a trip online and what the role of affiliate websites in this search process is. I want to set up a large questionnaire to get some conclusions. However, I have some difficulties setting up my research. First of all, I want to do a small research to get some ideas of how to set up my main research. The small research will include some general questions, like:
- What do you do when you want to book a trip online (what kind of websites do you visit)?
- What motivates you to finally book the trip?
What do you think of these questions and do you have any ideas for other questions?
- What do you do when you want to book a trip online (what kind of websites do you visit)?
- What motivates you to finally book the trip?
What do you think of these questions and do you have any ideas for other questions?