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Google Adwords PPC - Urgent Help!!!!

Discussion in 'Pay Per Click' started by ayushpant, May 7, 2007.

  1. ayushpant

    ayushpant Affiliate affiliate

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    Hey there,

    Hope you all are doing well. I recently developed a website around a niche. Now, when I had looked for my estimated Cost and Average position it was something like .15 would give me a position between 4-6 in Google.

    So, I started a campaign. But, to my surprise - my average position was 22-26, not 4-6. What should I do now??

    Especially, when I use the traffic estimator in google using my keywords, it still tells me that my position would be 4-6. But it is 22-26.

    OMG, its killing me. I just don't get it. It could be that my the landing page should be relavant to my ad. Its like 60% relevant. I'll try and make it even more relevant.

    But, is there something that I could be missing. Its extremely disapponting, especially when you work hard on the basis of that low cost advertising can potentially give you good results, and then you see that it wasn't true.

    I'll try and increase the bid on the keyword to see if the position improves, but that's not what I want. Especially, when the keyword tool shows me a great position for low cost.

    P.S - I used "Joomla" to develop my website. And, if you are familier with Joomla, then I have some articles on the frontpage that have images which are clickable, and relevant text ofcourse to take my visitors to merchant's site.

    Hope to hear from someone soon.
     
  2. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

    15,098
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  3. skjes

    skjes Affiliate affiliate

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    Google Adwords

    Hi Ayush

    Suggest you contact Google Support Team for clarifications. My experiences with them has been nothing short of efficient in their replies. It has help me many times in similar situations.

    Good Luck!
    Skjes
     
  4. ayushpant

    ayushpant Affiliate affiliate

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    Hey guys,

    Thanks for the response. I will read those two articles that Linda just posted. Things improved a little bit after I played around with the page on which user lands after he clicks my ad.

    Also, I did some keyword optimization etc etc on my website. It looks fine for most of the words. The quality score of the words range from mostly "Great" to "OK". None of them are bad.

    I will read few more tips, and contact Google if needed. Thanks for the help and support.
     
  5. ayushpant

    ayushpant Affiliate affiliate

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    Adsense Reply to my Email

    Hey there,

    Alright, so I e-mailed Adsense on myself not getting the position I prefer. I am posting their reply, because I feel its helpful in general terms as well. So here it is:

    Hello Ayush,

    Thank you for your email regarding your campaign.

    I understand that you are concerned because some of the keywords in your
    ad group are not ranked in the position that the Keyword Tool
    predicts. I apologize for any frustration you may be experiencing with
    this issue.

    Please allow me to resolve this issue for you today.

    In this email, I will explain the way our Keyword Tool works and why its
    predictions may not always be accurate.

    Additionally, I will explain position preferences and how you can exert
    influence on the position in which your ad appears on the Google Network.

    Finally, I will explain a bit about positioning and Ad Rank and offer you
    some suggestions for improving the positioning of your keywords.

    OUR KEYWORD TOOL:


    The Keyword Tool is a useful tool for helping you discover keywords that
    may be related to your account. However, this tool is not guaranteed to
    produce keywords that will improve your campaign's performance. In
    addition, all keywords you add to your keyword lists are subject to review
    according to both our editorial discretion and policies, which are applied
    outside any data the Keyword Tool may return on a given search.

    Another issue is some of the terms may not be relevant for you. We
    recommend that if you find any results that don't relate directly to your
    ad group, it's a good idea to add them as negative keywords.

    Additionally, in your case, the keyword tool may not always an accurate
    predictor of an ad's position. The Keyword Tool does not take the
    individual performance or content of your existing ad(s) into account when
    returning keyword alternatives.The alternatives you may receive for your
    submitted keywords are not edited to ensure that we provide the most
    accurate representation of Google search behaviors, and of what keywords
    may trigger your ads.

    While the Keyword Tool can suggest positions for certain keywords at
    certain prices, please be aware that these suggestions are neither
    guaranteed nor developed on the basis of all the factors that effect
    positioning.

    POSITION PREFERENCE:


    Position preference lets you tell Google where you'd most like your ad to
    be ranked among all the AdWords ads on a given page.

    If you find that your ad gets the best results when it is ranked (for
    example) third or fourth among all AdWords ads, you can set a position
    preference for those spots. AdWords will then try to show your ad whenever
    it is ranked third or fourth, and avoid showing it when it is ranked
    higher or lower. If your ad is ranked higher than third for a given
    keyword, the system will automatically try to lower your bid to place your
    ad in your preferred position. However, it won't raise the maximum bid you
    set. Position preference has no effect on your overall budget

    Please note that position preference does not mean that we can always put
    your ad in the position you specify. The usual AdWords ranking and
    relevance rules apply. If your ad doesn't qualify for the first position,
    setting a position preference will not move it there. Position preference
    simply means AdWords will try to show your ad whenever it is ranked in
    your preferred position, and to avoid showing it when it is not.

    Position preference also doesn't affect the overall placement of AdWords
    ad units on the left, right, top or bottom of a given page. It only
    affects your ranking relative to other ads within those units.

    If you'd like to set position preferences, you can get full step-by-step
    instructions here:
    https://adwords.google.com/support/bin/answer.py?answer=31789.

    HOW AD POSITION IS DETERMINED:

    Your ad's position on Google and the search network varies per keyword and
    is determined by your matched keyword's cost-per-click (CPC) bid and
    Quality Score on Google in relation to other advertisers' CPC bids and
    Quality Scores.

    For example, if your ad appears in position 2 but another advertiser's ad
    running for the same keyword and match type has a higher CPC bid and
    Quality Score, the ad will move to position 2 for that keyword match. Your
    ad will move to position 3. Therefore, as you and other competing
    advertisers change their keyword CPCs or their keyword's Quality Score
    changes, your ad position will be affected.

    Since all of these factors are not taken into account by the Keyword Tool,
    this helps to explain why this tool may not provide an accurate portrayal
    of of positioning.

    IMPROVING AD POSITION:

    To improve the position of your ad, you can increase your CPC bid and/or
    refine your ad text and keywords to help increase your Quality Score.

    I reviewed your ad group, and developed a few suggestions that
    you might use to improve your performance:

    1) You might consider dividing your keyword list for the ad
    group,'Keyword (Name Removed)', into multiple ad groups by theme. For instance, one ad
    group could cater to users who are searching to buy a 'Keyword' and another
    could target users who are specifically searching for a Keyword.

    This enables you to reach the most relevant and highly targeted users and
    can simultaneously improve your Ad Rank.

    You can also assign a unique URL to each product-specific keyword to
    ensure your customers arrive immediately at the most relevant pages for
    the keywords they're searching. You can edit individual keyword URLs by
    clicking 'Edit Keyword Settings' above your keyword table.

    Also, consider using keyword matching options to help ensure your ads show
    only on searches relevant to your product or service. To learn more about
    building a targeted keyword list, visit
    https://adwords.google.com/support/bin/answer.py?answer=16928&hl=en.

    2) You also might want to include a call to action in your ad text (such
    as 'buy' or 'sign up') so users understand exactly what they should do
    when they reach your site. This often improves sales and clickthrough
    rates.

    To learn more about optimizing your ad text, visit
    https://adwords.google.com/support/bin/answer.py?answer=21380&hl=en.

    3) Bidding strategically and increasing some of your maximum CPCs might
    also improve the success of your ad group. Since the 'Keyword' is a popular
    product for which many advertisers may be bidding on related keywords, it
    is especially important to evaluate each of your keywords for the costs
    they incur versus the revenue they bring in. Try increasing the maximum
    CPCs of your most profitable keywords and decreasing the maximum CPCs of
    the keywords that have high costs and low returns. Learn more about
    strategic bidding at
    https://adwords.google.com/support/bin/answer.py?answer=50081&hl=en_US.

    Please visit our Help Center for more information on improving positioning
    and Ad Rank:
     
  6. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

    15,098
    736
    0
    Thanks for posting Ayush. Very helpful!

    Funny, so often we try to give advice when sometimes the best advice
    is "go to the source and ask them!" They really did give a nice in-depth answer.

    Really appreciate you sharing what you learned so others can benefit too.
     

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