The Most Active and Friendliest
Affiliate Marketing Community Online!

“AdsEmpire”/  Direct Affiliate

Workday Mobile Usage During Pandemic

Apps installed
upload_2020-7-22_14-27-23.png
 
Market segmentation:
EY identified four consumer profiles that have formed during the pandemic, with 27% of people falling into a "Cut Deep" segment that's spending less across the board as they're furloughed or laid off; 26% comprising a "Stay calm, carry on" category that's holding steady and largely unaffected by the pandemic; 35% landing in a more pessimistic, family-oriented "Save and stockpile" group; and just 11% making up a "Hibernate and spend" category that's spending more during the crisis.
Coronavirus reshapes consumer habits, creating 4 new segments, report finds
 
banners
Back