Workday Mobile Usage During Pandemic

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• Mobile usage has increased during typical working hours
• Mobile users have tended to increase their usage of web browsers rather than apps

More: Workday mobile usage has climbed during pandemic, study says

 

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Apps installed

 

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In app ads that may work

 

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In app notification (and maybe a general attitude toward push notifications?).

 

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Too many emails!

Takeaways:

1. Subject line
2. Time of day

 

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Survey demographics:

Source:

 

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Market segmentation:

EY identified four consumer profiles that have formed during the pandemic, with 27% of people falling into a "Cut Deep" segment that's spending less across the board as they're furloughed or laid off; 26% comprising a "Stay calm, carry on" category that's holding steady and largely unaffected by the pandemic; 35% landing in a more pessimistic, family-oriented "Save and stockpile" group; and just 11% making up a "Hibernate and spend" category that's spending more during the crisis.

Coronavirus reshapes consumer habits, creating 4 new segments, report finds

 

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Programmatic ads impressions and conversion eCPM comparison end Q1 and Q2

COVID-19 lockdowns had a dramatic effect on ad impressions, eCPMs and ad spending, as a new report from PubNative shows.

more: How COVID lockdowns affected mobile programmatic advertising