Words are the single most powerful thing in the universe

[monasco]

Words.

They make you sad.
They make you happy.
They make you cry.
They make you laugh.
The list goes on.

Words.

FUCK YOU! You're the worst person in the world. I hate you so much. Don't talk to me ever again. I don't want you in my life. You've ruined it.

I LOVE YOU SO MUCH! I don't know what I'd do without you. You've made my life worth living. Thank you for all that you've done for me. You're amazing.

They create emotional feelings within you when you read them or hear them.
Oh, they are so powerful.

I want you to remember this the next time you write your ad copy.

Your reader's emotions are in your control.

Solve their problems by taking their hand and guiding them to your offer, product, service.

Empathize with their current struggles and feelings.

Once they connect with you [your words] and realize that somebody out there understands them, they will keep reading your copy.

Then, offer the solution to their problem(s).

Create social proof. Create a sense of urgency. Create a sense of scarcity.

Once it's read, the emotion is created in the reader.

This is how you convert.


Another thing to remember: Long copy outsells short copy. Every. Time.

 

[eqx]

Another thing to remember: Long copy outsells short copy. Every. Time.

Not true.