Why You Should Optimize Your Website for Mobile: New Data

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Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
by Jeffrey Vocell, Hubspot
August 17, 2015

After an analysis of more than 15,000 of our customers? websites, here?s the takeaway: Websites that aren?t mobile optimized had an average of 5% decline in organic traffic.

Starting on April 21, we saw a marked decline in organic traffic over a three-week period. In the same time-period as this analysis, websites that were not prepared for Mobilegeddon lost 4.7% of organic traffic while mobile-optimized sites lost only 0.5% of traffic (likely due to seasonal traffic changes).

A 5% drop in traffic may not be catastrophic, but it?s nothing to shrug off either. For businesses pouring significant time and money into optimizing their websites' search rankings and conversion rates, a 5% decrease means lost progress and hundreds of lost leads every month.

Let?s examine an example to show you how this might play out in real life. A non-mobile-optimized website was generating 10,000 visits in April when the algorithm was released. Then, in the five months since, traffic has steadily declined by almost 2,000 visits. If we assume an 8% conversion rate, this business lost nearly 150 leads over the same timeframe -- all because it didn't optimize its site for mobile.

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