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Why you need LP?

All depends on the traffic source and the method/offer - you need to explain a little bit more what you are doing?
 
Using landing pages will usually result in higher conversion rates as it pre-sells the visitors.
 
If you are working on high paid offer, then you need landing page. For email submits, I believe it is waste of traffic.

When you are trying to sell to your visitor something for 30 dollars, you should send it to your landing page to convince him/her to buy it.
 
With your own landing page you can build your own list as well and there's a lot of money to be made with list building :)
 
MI
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