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White hat link building - is it real

Discussion in 'Search Engine Optimisation' started by bruce bates, Feb 10, 2020.

  1. bruce bates

    bruce bates Affiliate affiliate

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    I constantly see ads from SEO companies that claim they provide white hat link building services.

    I am wondering what people think of these types of services - not in whether they can produce results but rather as to whether or not the are really white hat?

    In general one uses the term white hat to imply they are following rules that are acceptable and not in violation of rules set forth by (in this case) search engines. The main reason SEO companies provide link building services is to increase ranking on google. As such, in my opinion there is no such thing as a white hat link building service.

    According to the google webmasters guidelines from my understanding is any links that are intentionally obtained to increase rankings (ie they don't use nofollow) would be a a violation of their terms.

    Specifically google says:

    "Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site."

    Keeping this in mind, I don't believe white hat link building is white hat at all and at any moment google could (as they have done in he past) delist anyone who intentionally builds links to their site - no matter what an SEO company may say.

    I am wondering what others opinions on this are and if their is something I am missing?
     
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    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

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    Agreed! There is nothing white hat about a service that is not in compliance.

    I have found with my content sites that when linking, it is a specific part of relationships we build with others. The sites are genre and niche specific and therefore all content links in and out are there for the benefit of the content and any shared content obtained with permissions or exchanges. That's as white hat as it gets, IMO.

    Many use those services, and in the end, most do get delisted.

    I use high quality content and new content created almost daily now. It's the content that attracts the advertisers and the relationships with others in the same genres and niches resulting in do-follow links of high quality.

    Buying link exchange services today is no different that buying likes, friends, etc. Sooner or later it will catch up to one who does this.
     
    bruce bates likes this.
  4. Graybeard

    Graybeard Well-Known Member affiliate

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    [​IMG]
    A picture is worth 1000 words.
    It's a lot of risky work for a throw away domain ...
     
  5. A.A. Qureshi

    A.A. Qureshi Service Manager Service Manager affiliate

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    I tend to partially disagree with you on this. Editorial link building is still a White Hat Technique where a backlinking happens to occur naturally.
    Although many site owners still seek to gain links by asking for but editorial links are still considered to be the organic form of link building.

    The only raw material for quality links is high quality and valuable content. And making money out of it is also not unethical. ;)
     
    T J Tutor likes this.
  6. bruce bates

    bruce bates Affiliate affiliate

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    We definitely have a different view on this. Of course making money is not an issue. That's why google has nofollow links, so people can still make money while not affecting ranking.

    Getting editorials is not considered organic by any means. Organic links literally means links you received by no action of your own. Intentionally getting any kind of link is not organic.

    Getting editorials is not within and of itself wrong - but if you are doing so specifically for the purpose of backlinks to increase rankings google can delist you or discredit all those backlinks.

    In my opinion your view, is a very similar view people had about review sites pre-penguin and panda updates, and then countless people complained their rankings were lost after the updates. I can't even begin to count how many complained it wasn't fair because they were following the rules, yet it didn't stop google from knocking their rankings for trying to game the system.
     
    T J Tutor likes this.
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    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

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    In my experience over the years, this is correct.
     
    A.A. Qureshi likes this.
  8. A.A. Qureshi

    A.A. Qureshi Service Manager Service Manager affiliate

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    When you say Google can knock your rankings if it finds you gaming its algorithm, you are absolutely correct. All I wanted to say was that organic link building still exists and editorially placed links(where you don't outreach for links manually) are a great way of doing so.

    In a way, we both emphasized the same thing. Cheers!
     
    T J Tutor likes this.
  9. A.A. Qureshi

    A.A. Qureshi Service Manager Service Manager affiliate

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    I agree with you @T J Tutor.
     
    T J Tutor likes this.
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