What KPIs Do You Focus On?

[AmNovice]

Hey all, if you were to list the top KPIs you track for your campaigns, what would they be?

Thanks!

 

[Ude Bang]

For me, this is an indicator of traffic

 

[T J Tutor]

top KPIs you track for your campaigns

CTR, CPL, ROAS, CPC, ROI, etc.

 

[merjoon]

(talking about my activities)
If we are talking about app promotion, top KPIs are as follows;
-install to register rate
-login rate
-retention rate (days can be variable)
-register to purchase rate
-basket size

If we are talking about leads;
-recharge rate
-post register activities

 

[Honeybadger]

1. Traffic
   
2. Clicks
   
3. Revenue

 

[Julia]

I'm handling RTB department atm, so I check Requests, Responses, Impressions, Bidfloors, Verified Revenues and stuff like that

 

[Graybeard]

rejected traffic:accepted traffic
usually bots and crap -to- cleaned filtered traffic ratio
Know your real costs of traffic
EPC can be important too
As well as the cost of customer acquisition (ROMI)

 

[Honeybadger]

rejected traffic:accepted traffic
usually bots and crap -to- cleaned filtered traffic ratio
Know your real costs of traffic
EPC can be important too
As well as the cost of customer acquisition (ROMI)

ROMI is an interesting one
Return on marketing investment
Found a post from @Uliana Moreva about ROMI
What are ROI, ROMI and ROAS?
"The formula of ROMI = (Net Profit\Marketing Costs) *100"
But would you consider your time as a factor of ROMI?

 

[Graybeard]

Nope only if you pay some employees --tax destructibility
you could include some proforma cost for your time to create a comparison evaluation I suppose