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What is your main reason for using a tracking software?

What is your main reason to use a tracking software (beside tracking)?

  • Take control over your traffic

  • Aggregation of reporting

  • Ability to run advanced marketing campaigns

  • Track costs and revenues

  • Centralize app to run my business

  • AB Testing capabilities

  • Ability to improve targeting

  • Hide traffic sources from affiliate programs

  • Compare affiliate program performances

  • Better track traffic sources (keywords, subid etc...)

Results are only viewable after voting.


Users are coming to us for a range of reasons and our software addresses all sorts of needs. I would be interested to get a feeling of what are the primary reasons for using a tracking software (beyond the obvious tracking aspect).