There is no *right way* the right way is the way that works
I would first buy decent network traffic and track and analyze the users' actual affinity towards the offer FIRST before spending real money on quality ads or some extensive SEO efforts.
I really try to not to talk myself into what I think is a good idea that most people will not accept.
Try, test, track and analyze is really the *right way* to approach marketing.
Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.