What is Pay Per Click?
- Thread starter Abbigail
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djbaxter
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Pay Pay Click
Pay per click is a method of marketing where you place adverts on advertising networks and each time the add is clicked you are charged. You campaigns are targetted by keyword and you bid on keywords. The highest bidder with the best quality score will have their ads displayed in the highest position.
This is an excclent form of marketing however, done incorrectly it can burn through your budget in a matter of hours. You need to know how much you are going to spend per keyword and once that is gone and the keyword hjas failed to convert, you pause the keyword. Eventually you delete the non converting keywords and are left with those that a profitable.
You do need a good budget to test keywords and may lose money intially until you delete the crap.
A simplified explanation I hope helps!
Pay per click is a method of marketing where you place adverts on advertising networks and each time the add is clicked you are charged. You campaigns are targetted by keyword and you bid on keywords. The highest bidder with the best quality score will have their ads displayed in the highest position.
This is an excclent form of marketing however, done incorrectly it can burn through your budget in a matter of hours. You need to know how much you are going to spend per keyword and once that is gone and the keyword hjas failed to convert, you pause the keyword. Eventually you delete the non converting keywords and are left with those that a profitable.
You do need a good budget to test keywords and may lose money intially until you delete the crap.
A simplified explanation I hope helps!
I ran one PPC campaign and had a lot of success with it. However, I knew what I was doing based on my experience with organic campaigns. I also checked on what my competitors were doing.
I ended up gettings some very odd clicks. Since each click ran about $2.00 I stopped the campaign while I was way ahead of the game.
Now I am on page one for the term I used PPC on and free traffic is much sweeter.
PPC can be fast and effective but you do need to know what you are doing.
I ended up gettings some very odd clicks. Since each click ran about $2.00 I stopped the campaign while I was way ahead of the game.
Now I am on page one for the term I used PPC on and free traffic is much sweeter.
PPC can be fast and effective but you do need to know what you are doing.
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