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What is Google Penalty?

Discussion in 'Search Engine Optimisation' started by mamina sahu, Oct 26, 2018.

  1. monicageller3691

    monicageller3691 Affiliate affiliate

    A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms.
  2. Voluum
  3. Brenda R.

    Brenda R. Affiliate affiliate

    A website that is penalized by Google will receive a manual action report via Google Search Console. Once the noted violation is fixed, there is a requirement to explain the origins of the problem as well as the resolution in a “Reconsideration Request”.

    This penalty comes in two forms:
    • Partial matches affecting portions of your site.
    • Site-wide matches affecting your whole website.
    The Fix
    1. Navigate to Google Search Console > Crawl > Fetch as Google, then fetch pages from the affected portions of your website.
    2. Compare the content on your web page to the content fetched by Google.
    3. Resolve any variations between the two so they end up being the same.
    4. Check all redirects and remove redirects that:
      • Send users to an unexpected destination.
      • Conditionally redirect (ex: only redirecting users coming from a certain source).
      • Are otherwise “sneaky”.
    5. Submit a reconsideration request after fixing these issues.
    Pro Tip: These types of redirects are often created by CMS plugins, may be in your .htaccess file, or could be written in JavaScript.