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What is a good frequency?

Discussion in 'Email Marketing' started by no2pencil, Aug 8, 2017.

  1. no2pencil

    no2pencil Affiliate affiliate

    Just had a few signups for a newsletter that I'm adding to an existing site. What is a good, expected frequency to send out newsletters? I don't want to over-saturate, but at the same time I don't want to create digital tumbleweeds.

    Further more, is it better to cycle through purpose, or make a single email cover multiple purpose? For example, Q&A/feedback, updates, news, ad offers.

    Thank you for your valued input!
  2. newbidder
  3. comegetbravo

    comegetbravo Affiliate affiliate

    I'm managing a client's e-mail list of around 15k people. I don't send more than twice a day. And when I do send, I make sure it's high quality content and it's something my audience would want. Sometimes though, I don't send for over a week. You gotta figure out yourself, why not ask your audience what they prefer?
  4. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate

    Yep, the audience is what determines how frequent you are emailing them and they base this on what it is you are sending. I personally do not blend emails. Each has it's focus. I do newsletters, emails with offers, emails with notifications of content updates on the site(s) that brought them to me, and emails for the opt-in stages of course. I also do a few seasonally appropriate emails. With the newsletters, my people seem to prefer weekly newsletters. All of the others I send are filtered and tailored for the specific audiences and usually go out twice a week.

    Remember, as @comegetbravo stated, there are lists that can easily sustain emails more frequently that others, and always make certain the emails are highly valuable!
    Last edited: Aug 13, 2017 at 5:16 PM
    no2pencil likes this.
  5. no2pencil

    no2pencil Affiliate affiliate

    Thank you both. I just wrote & scheduled my first email with mailchimp. As I continue to get subscribers, I will take your advise & see what works best for the audience as far as content & scheduling.
    T J Tutor likes this.
  6. Alexis.adverten

    Alexis.adverten Service Manager Service Manager affiliate


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