When ever a user comes to your website and leaves it quickly,it's called a bounced visit. Search engines take it as the content of your website was not good and hence the user left quickly .It is of course a very bad thing.This problem can be solved with on page optimization of your website. But the thing is that there are two ways of doing it a simple way,and a hard way and if you want to know how it's donethe simple way ,just tell me and I would be very happy to help you
Bounce rate is measured as number of people leaving your website from the first page itself by either using back button or closing it. You can measure this using available analytics programs. One I can suggest is gostats.
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