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What Exactly is a Vertical?

Discussion in 'Newbie Helpdesk' started by Christopher Zito, Mar 25, 2020.

  1. Christopher Zito

    Christopher Zito Affiliate affiliate

    Since I started learning about AM, I'm hearing the term "vertical" used a lot. I looked it up and every definition I read still leaves me confused. Could someone please give a clear, simple definition of what a vertical is?
  2. AdCombo
  3. bruce bates

    bruce bates Affiliate Manager Affiliate Manager affiliate

    This is only my understanding and may not be perfectly accurate

    To put it simply verticals are advertisers and businesses you use to target those in a specific niche.
    A horizontal on the other hand are advertisers you use to target a mass array of people in a less targeted way.

    Unless you sell something like toothpaste you almost never want horizontals when dealing with online marketing.

    So for example if you decided your niche was affiliate marketing, you could consider affiliatefix as part of your vertical - ie the website where you run ads to target the niche of affiliate marketing.

    This means when someone asks "have you selected a vertical" effectively they are asking "have you selected a network to run ads that can target your niche".

    Again this is only my understanding of it, and I am not always an expert on terminology.
    Christopher Zito likes this.
  4. Graybeard

    Graybeard Well-Known Member affiliate

    Verticals are major categories
    Christopher Zito likes this.
  5. Christopher Zito

    Christopher Zito Affiliate affiliate

    Thanks for the responses. So let me check to see if I understand:

    If someone asked me what vertical my business will focus on, and I say "gardening", would that be a correct use of the term?
  6. azgold

    azgold Administrator Administrator Dojo Master affiliate

    Yup. And a niche could be tomatoe gardening, or winter gardening, organic gardening, etc.
    Christopher Zito likes this.