Since I started learning about AM, I'm hearing the term "vertical" used a lot. I looked it up and every definition I read still leaves me confused. Could someone please give a clear, simple definition of what a vertical is?
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https://www.bigcommerce.com/ecommerce-answers/what-is-a-vertical-market-online-selling-and-business-niches/ said:Definition: Vertical markets, or "verticals," are business niches where vendors serve a specific audience and their set of needs. ....
By contrast, a horizontal market has a focus that reaches a wide array of individuals, regardless of their industry or particular niche. Online businesses commonly engage verticals in targeted marketing or outreach campaigns.