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What Does Bid Increase/Decrease Mean?

Discussion in 'Mobile Marketing' started by goodoboy, May 6, 2015.

  1. goodoboy

    goodoboy Affiliate affiliate

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    Hello,

    This probably an easy question for some people.

    But what happens when you increase a bid on mobile traffic.

    For example, if I increase my bid from $0.006 to $0.008, what can I expect to see? More volume for a given amount of time, better quality, etc?

    Thank you
     
  2. ytz
  3. lrs1995

    lrs1995 Well-Known Member affiliate

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    You will get more volume and better quality traffic.
    Its recommended to bid so that you are in the top 3 position while testing to get data fast and good quality traffic.
     
    goodoboy likes this.
  4. will

    will Affiliate affiliate

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    Better quality its what I don't understand? How is it possible?
     
    goodoboy likes this.
  5. goodoboy

    goodoboy Affiliate affiliate

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    Thank you ,

    I have been testing for almost several days with at average bid just gather data.
     
  6. lrs1995

    lrs1995 Well-Known Member affiliate

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    • Bidding higher will get are ads displayed on better placements
    • Your ads are higher in the queue so fresh visitors that have not been exposed to ads by other affiliates yet
    • If you running RON, higher bids will get you traffic from the more expensive targets with better quality of traffic
     
    goodoboy likes this.
  7. goodoboy

    goodoboy Affiliate affiliate

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    Thank you Irs1995,

    I am running RON at average bids, and hesitant to increase bid til I get atleast positive ROI. What I will do next is optimize much as I can, review the results. If good results, some decent ROI, I was going to increase bids.

    Here is what happen the past 2 days: I purposely (just curious) doubled the bid and notice higher CTR, but bigger loss and more conversions but not enough conversions to get positive ROI. So I am thinking I need to optimize a bit more with more targeting and see if this helps.

    I think I am on the right track.

    Thank you
     
  8. lrs1995

    lrs1995 Well-Known Member affiliate

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    Yeah you are on the right track

    Continue running RON and cut targets that have not gotten conversions in after spending 2-3x offer payout.
     

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