What CTR is good when testing?

[BonesawMcGraw]

Hi all,

I've been running some ads and tweaking them for best results. What CTR is considered "good" before ramping up traffic? I'm getting between 5%-10% on different ads but still no sales so I'm hesitant to increase traffic. I realize I may just have a bad offer or may need to do additional optimization but wanted to see what a good target CTR might be.

 

[Graybeard]

Well, the newer bots like headless chrome will look like CTR's too ...
No sales can mean: crap traffic, poorly converting offers or just general shaving or cheating of some kind against you too.

 

[BonesawMcGraw]

What is headless chrome? Is that traffic for the chrome browser or is that a name of a bot?

 

[BonesawMcGraw]

How do I filter out those bad boys?

 

[Graybeard]

Blame Google
It is a robotic emulation of the chrome browser misused.
Headless refers to no GUI interface (i.e.; video card on a monitor screen).

 

[BonesawMcGraw]

so I can just add xxx.xx.xxx.0/24 to the IP blacklist to avoid that traffic?

 

[T J Tutor]

Have you split test offers/landers/copy?

Are they different offers and campaigns?

Have you used any intelligence programs to see what ad types and traffic sources are working best for those offer?

 

[Graybeard]

Ill let you know when I find a easy way
Denying datacenter IP's is a good start
Some people are stupid enough to use the default 'headless' user-agent sig

1. Server level configuration (Nginx): deny xxx.xx.xxx.0/24 or
2. .htaccess filtering in Apache: deny from xxx.xx.xxx.0/24

 

[Graybeard]

xxx are real network numbers 105.24 ....
you really need to look at you server logs and understand them.
ad network deny ip's are crude usually -- most cannot handle a CIDR 0/24

my router :
ipcalc -r 192.168.1.0/24
deaggregate 192.168.1.0 - 255.255.255.0
192.168.1.0/24
192.168.2.0/23
192.168.4.0/22
192.168.8.0/21
192.168.16.0/20
192.168.32.0/19
192.168.64.0/18
192.168.128.0/17

Any tracker deny only bans the COUNT++ of that IP essentially hiding it.

you would be just swattin' flies in the barnyard --never ends ...

overall 40% maybe of internet traffic is just scrapers and bots --truth.