What’s your CPA testing strategy for new GEOs in 2025?

[NafeProxys]

Hey everyone,

Quick question for those running CPA offers at scale:

When testing a new GEO + new offer combo, what’s your current approach in 2025?

– Do you launch broad with smartlinks or go direct with selected offers?
– Are you using lander split tests right away or keeping it simple first?
– What’s your minimum budget for early validation?

Also curious if anyone here is automating creative/lander rotation via tracker rules (Keitaro, Binom, etc.).

 

[LeadBase]

We sell our products in Latin America and Europe. Before we start going into a new geo, with a new product, we call our customers. We have a very strong call center and therefore we offer cooperation on monetizing old leads.
1. We buy old leads that partners generated on NUTRA offers
2. We start calling on these old sales and make new sales
3. We pay out at the CPA rate
4. If good redemption of parcels by COD - continue

 

[S-Mars]

Personally, I will suggest that you start broad with smartlinks, try and validate as fast as you can, then optimize direct offers with lander testing using the data you gathered early-on.

 

[RevenueLab]

Hi there,

For new GEOs, we use a 3-phase approach:
- Data scouting — spy tools, competitor SERPs, and partner feedback to validate demand & regulation risks.
- Controlled test — 1-2 offers, 1 funnel, 1-2 creatives. Traffic split via low-risk channel (e.g., native or push), monitored by tracker.
- Scale or kill — if EPC holds and CVR > baseline, we scale with more angles or try SEO. If not, move on fast.

In 2025,we see growth potential in LATAM & parts of SEA — but payment options and KYC friction vary a lot, so localized funnels are key.