Hey guys,
The last few years have been difficult for many of us but the future of affiliate marketing is looking bright in 2022.
Along with the obvious difficulties that arrived with living in a global pandemic came new changes to the way we live and work, which have led more people to work in the affiliate marketing industry.
This means that you can’t take what you already know about affiliate marketing for granted, and you need to keep up with the affiliate marketing trends, or you might get left behind.
Read on to find out exactly what the future of affiliate marketing holds for you and your affiliate marketing campaigns in 2022.
One of the top affiliate marketing trends we can see this year is growth. Affiliate marketing in 2022 means bigger budgets and bigger campaigns. Statista also shows that in 2022 the US affiliate marketing industry will be worth 8.2 billion, which is an increase of more than 10% compared to 2021. In fact, 80% of businesses in the US use affiliate marketing in some form in their marketing strategy.
It has also been noticed within Zeropark that the average spend per top-up is increasing compared to the last few years. So, it appears that affiliate marketing budgets are growing.
It might be a good idea to increase your top-up and test if higher bids lead to higher conversion rates for your campaigns this year.
What’s more, is that Zeropark has a feature that helps affiliate marketers to keep their campaigns running smoothly without worrying that their whole budget will be spent in five minutes. The aptly named Smooth spending feature allows you to spread the budget evenly throughout the day.
And why does this help your affiliate marketing efforts? Well, it prevents your campaigns from traffic spikes and slows down campaign budget burndown. This means you are protected and can leave your campaigns to run with peace of mind.
We all heard about affiliate marketing from different places; some from a business conference, some from friends, some from an affiliate website, some from those loud guys on YouTube bragging about how much they made this month, and some from the Zeropark blog, of course.
Wherever you first learn about affiliate marketing, there is always more to learn and plenty of places to get information about the topic. But there are also a lot of new terms that you need to get your head around when you are just starting out. For example, you need to know the difference between an affiliate program and an affiliate network.
Our top recommendations for where to learn about the affiliate marketing world are as follows:
One of the most frequently asked questions in the affiliate industry is “What’s working in affiliate marketing?” It’s asked by newbie and seasoned affiliates marketers and answered frequently by super-affiliates or experts.
So, we thought we would help you out and give you a definitive list of niches that are working for Zeropark affiliates in 2022. Be on the lookout for the right affiliate marketing for your target audience from these niches.
★ The top five verticals to watch in 2022:
As we mentioned above, crypto offers have been growing in popularity in the affiliate marketing industry in recent years and there’s still time to get in on the action. That’s why it’s next on the list of affiliate marketing trends for you to review.
The rise of NFTs in the last year has meant that cryptocurrencies have hardly been out of the news and with all that awareness about the topic, it’s been easier to promote. No doubt by now, you will have googled and found out that an NFT, is a Non-fungible token. They are linked so often to the cryptocurrency markets as they have the same technology behind them, a blockchain that is.
Well, you don’t need to know everything about whether Dogecoin will drop in price next week or whether Ethereum will be more expensive to be able to promote the latest crypto offers though.
Crypto advertisers simply need to provide access to the market for new customers and need to follow the trends to see which cryptocurrency is trending on Twitter or via google trends and create ads mentioning it. It couldn’t be simpler really. And there are plenty of crypto affiliate marketing programs to choose from.
Just make sure you follow the guidelines set out for financial advice in the GEO you are targeting for your campaigns.
If you are looking for more advice on how to take on the crypto markets and win then check out this affiliate marketing guide to the crypto vertical.
You read that right, the next affiliate marketing trend is all about data, and keeping an eye on your data will keep your campaigns on track. After all, the numbers don’t lie.
The global big data market size is projected to grow from USD 229.4 billion by 2025 according to Forbes. This is as we see a growing number of businesses take control of their data and find new ways to use it to become more profitable and more efficient.
More data from Forbes suggests that those that invested in big data over the last decade have gained insights into areas of improvement for their business. In fact, in the last five years, more than 50% of leading companies have taken steps to establish a CDO function and appoint a Chief Data Officer within their organizations.
If it works for large organizations then it seems like it is something that the average affiliate marketer should be doing to make the most of their campaigns too. So, it’s time to make data a core part of your affiliate marketing strategies.
Whether this means you need to use your ad tracker more, or simply use the data given to you in the Zeropark dashboard more carefully, it means you need to make sure the numbers are on track if you are to see any positive results from your campaigns.
Even at Zeropark, we have been looking at data more carefully, we have published an insightful post about how our business analysis team has found exactly how frequency filtering affects campaign performance.
If you want to learn more about how to make the most of data for your Zeropark campaigns then read this article on 5 tips on how to read data.
Magda
The last few years have been difficult for many of us but the future of affiliate marketing is looking bright in 2022.
Along with the obvious difficulties that arrived with living in a global pandemic came new changes to the way we live and work, which have led more people to work in the affiliate marketing industry.
This means that you can’t take what you already know about affiliate marketing for granted, and you need to keep up with the affiliate marketing trends, or you might get left behind.
Read on to find out exactly what the future of affiliate marketing holds for you and your affiliate marketing campaigns in 2022.
Affiliate marketing budgets are growing
One of the top affiliate marketing trends we can see this year is growth. Affiliate marketing in 2022 means bigger budgets and bigger campaigns. Statista also shows that in 2022 the US affiliate marketing industry will be worth 8.2 billion, which is an increase of more than 10% compared to 2021. In fact, 80% of businesses in the US use affiliate marketing in some form in their marketing strategy.It has also been noticed within Zeropark that the average spend per top-up is increasing compared to the last few years. So, it appears that affiliate marketing budgets are growing.
It might be a good idea to increase your top-up and test if higher bids lead to higher conversion rates for your campaigns this year.
☞ What do bigger budgets mean for affiliate marketers?
Well, larger budgets mean larger opportunities, of course. This means more affiliate publishers, more affiliates, more revenue, more affiliate marketing agencies, and more affiliate marketing in general. Yes, that’s a lot of affiliate marketing. As a result, it will also likely mean that there will be a new affiliate marketing program or two coming to your affiliate networks soon.What’s more, is that Zeropark has a feature that helps affiliate marketers to keep their campaigns running smoothly without worrying that their whole budget will be spent in five minutes. The aptly named Smooth spending feature allows you to spread the budget evenly throughout the day.
And why does this help your affiliate marketing efforts? Well, it prevents your campaigns from traffic spikes and slows down campaign budget burndown. This means you are protected and can leave your campaigns to run with peace of mind.
Where do people learn about affiliate marketing?
We all heard about affiliate marketing from different places; some from a business conference, some from friends, some from an affiliate website, some from those loud guys on YouTube bragging about how much they made this month, and some from the Zeropark blog, of course.Wherever you first learn about affiliate marketing, there is always more to learn and plenty of places to get information about the topic. But there are also a lot of new terms that you need to get your head around when you are just starting out. For example, you need to know the difference between an affiliate program and an affiliate network.
Our top recommendations for where to learn about the affiliate marketing world are as follows:
- Free and paid online courses (like Voluum Academy)
- Advice from experts (the super affiliates)
- Social media and influencer marketing
- The affiliate marketing forums
- From good old trial and error on your own campaigns
- Or even an affiliate marketing blog like Zeropark’s
Affiliate marketing top verticals to watch for in 2022
One of the most frequently asked questions in the affiliate industry is “What’s working in affiliate marketing?” It’s asked by newbie and seasoned affiliates marketers and answered frequently by super-affiliates or experts.So, we thought we would help you out and give you a definitive list of niches that are working for Zeropark affiliates in 2022. Be on the lookout for the right affiliate marketing for your target audience from these niches.
★ The top five verticals to watch in 2022:
1. Crypto
2. E-commerce
3. Downloads (Antivirus included)
4. Lead generation (Surveys and sweeps included)
5. Gambling
Cryptocurrencies aren’t going anywhere in affiliate marketing
As we mentioned above, crypto offers have been growing in popularity in the affiliate marketing industry in recent years and there’s still time to get in on the action. That’s why it’s next on the list of affiliate marketing trends for you to review.The rise of NFTs in the last year has meant that cryptocurrencies have hardly been out of the news and with all that awareness about the topic, it’s been easier to promote. No doubt by now, you will have googled and found out that an NFT, is a Non-fungible token. They are linked so often to the cryptocurrency markets as they have the same technology behind them, a blockchain that is.
Well, you don’t need to know everything about whether Dogecoin will drop in price next week or whether Ethereum will be more expensive to be able to promote the latest crypto offers though.
Crypto advertisers simply need to provide access to the market for new customers and need to follow the trends to see which cryptocurrency is trending on Twitter or via google trends and create ads mentioning it. It couldn’t be simpler really. And there are plenty of crypto affiliate marketing programs to choose from.
Just make sure you follow the guidelines set out for financial advice in the GEO you are targeting for your campaigns.
If you are looking for more advice on how to take on the crypto markets and win then check out this affiliate marketing guide to the crypto vertical.
Data will drive brands and affiliate marketers
You read that right, the next affiliate marketing trend is all about data, and keeping an eye on your data will keep your campaigns on track. After all, the numbers don’t lie.The global big data market size is projected to grow from USD 229.4 billion by 2025 according to Forbes. This is as we see a growing number of businesses take control of their data and find new ways to use it to become more profitable and more efficient.
More data from Forbes suggests that those that invested in big data over the last decade have gained insights into areas of improvement for their business. In fact, in the last five years, more than 50% of leading companies have taken steps to establish a CDO function and appoint a Chief Data Officer within their organizations.
If it works for large organizations then it seems like it is something that the average affiliate marketer should be doing to make the most of their campaigns too. So, it’s time to make data a core part of your affiliate marketing strategies.
Whether this means you need to use your ad tracker more, or simply use the data given to you in the Zeropark dashboard more carefully, it means you need to make sure the numbers are on track if you are to see any positive results from your campaigns.
Even at Zeropark, we have been looking at data more carefully, we have published an insightful post about how our business analysis team has found exactly how frequency filtering affects campaign performance.
If you want to learn more about how to make the most of data for your Zeropark campaigns then read this article on 5 tips on how to read data.
If you want to learn more about:
- Which affiliate tools do people actually need in 2022?
- How automation and AI will transform affiliate marketing?
- Are pop ads still successful for affiliates?
- How are push ads conquering the mobile market?
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Magda
