Types of traffic and how to take advantage of them

[Venezuelan marketer]

Traffic types and temperature in affiliate marketing

Cold traffic :


These are the people who don't know you, your brand or your business and are not aware of the problems you can solve in their life and think they don't need anything from you.
For these people the best option is to offer them an incentive that would be a free lead magnet so that you have a first positive contact with you

Warm or ambient traffic :


These are the people who already know you and have had some contact with you but have not yet purchased from you. This traffic has already heard of you and knows what they need and knows the solution to their problem.
You can keep this type of traffic loyal with valuable content and by doing surveys, for example, on your Telegram channel

Hot traffic :


These are the people who know you well and have bought your products and know well what you offer. Thanks to the trust they have in you you will be able to keep them loyal to your brand thanks to your content and sell to them at any time.
I recommend you to use email marketing to keep this audience always active so that they never forget about you