Traffic from bridge page

[AVTDR]

From a compliance standpoint, when an offer only accepts a specific type of traffic, for example email traffic only. If the click goes from the email to an advertorial or presell then to the offer, is that still considered email traffic from aff network/advertiser perspective no matter what type of page in between?

Thanks

 

[NicoleW]

Yes, that is right, it can play the role of prelanding, it still will be email traffic

 

[AVTDR]

So that means for Ex: FB Ad > Quiz Opt-in > Email Msg > Presell/Advertorial > Offer
is still considered Email traffic even through the traffic "originated" from FB?
So it's the origination of the last traffic source/click before the offer that counts as the traffic type we are sending to the offer?
If i understand correctly

 

[Graybeard]

What the referring link from the Presell/Advertorial > Offer is what is seen by the offer as the HTTP_REFERER in the browser headers, server log and any subsequent tracking.

Referer - HTTP | MDN

The Referer HTTP request header contains the absolute or partial address from which a resource has been requested. The Referer header allows a server to identify referring pages that people are visiting from or where requested resources are being used. This data can be used for analytics...

developer.mozilla.org

 

[AVTDR]

Ok i clearly understand now, thanks for the explanation.

 

[T J Tutor]

What the referring link from the Presell/Advertorial > Offer is what is seen by the offer as the HTTP_REFERER in the browser headers, server log and any subsequent tracking.

Referer - HTTP | MDN

The Referer HTTP request header contains the absolute or partial address from which a resource has been requested. The Referer header allows a server to identify referring pages that people are visiting from or where requested resources are being used. This data can be used for analytics...

developer.mozilla.org

^^^THIS^^^

Email traffic as an originator for you does not necessarily mean the originator to the product/service/offer owner.