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Those Clicks Don't Work For This Campaign

Discussion in 'Tracking' started by Stephen ThriveTracker, Jan 14, 2019.

  1. Certified
    Stephen ThriveTracker

    Stephen ThriveTracker Active Member Certified Vendor Service Manager affiliate

    Hey there all!

    What's the percentage of traffic you buy that you turn away from your campaigns?

    1%, 5%, 10%... more?

    You've turned that traffic away for any number of reasons, all of which are likely valid. Some offers have very tough regulations on them and require you to set a lot of rules in place to steer unqualified clicks away from your campaigns. But have you ever considered the option of attempting to capitalize on that traffic in a secondary campaign?

    In 2018, ThriveTracker released a feature we call "Secondary Click Assignment" and we see it as an opportunity for you to take those scraps and turn a profit on them, considering you've already bought those clicks anyway.

    Set up something generic, something simple. Grab a global offer that doesn't have those same tough regulations in place. Create a campaign around it that you can use for all those leftover clicks. Remember, you already designated them as "not a good fit" for your current campaigns, so you've got nothing to lose. Just use our feature to re-route the filtered clicks from your premier campaigns to this secondary campaign instead and the click data will be re-routed to this campaign as well.

    Perhaps you'll find some new hidden trends in the reporting for this new, secondary campaign. The important thing is getting the most out of the money you've already spent.

    Read up on how to make this work with your ThriveTracker account by visiting our blog on the topic: Spotlight: Secondary Click Assignment for Improved ROI

    Not a ThriveTracker user yet? Let's talk :)
    azgold, Graybeard and Mr. Plan B like this.
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