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This needed to happen!

Facebook to simplify ad campaign structure - Inside Facebook

Finally we won't have to set up multiple campaigns to spread traffic.

It should be one campaign, one ad group, multiple ads.

Thoughts?

I haven't embraced FB to this point. I have run a few campaigns over the years, but never got very serious with it due to their craziness. They just cost me more work than necessary in the past. 2014 will be different, Luke, Loomer, and a handful of others have convinced me to make a directed effort this year to make FB work for me instead of the other way around. I know I could have made some greater successes with them over the years, but they just piss me off in many ways. A few years ago I made a pledge to myself to get off the BlackHat tactics and go 100% Grey and White. had I stuck with the BH stuff, I could have had explosive income from them, as did many.

From what you have described, it looks like they are providing a better ad management format, I hope they begin being a little more sane in their marketer relationships.
 
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