While Google + Local will likely advance the review system for many industries, doctors’ Google reviews, however, will just as likely grind to a halt. Unless Google recognizes the considerable onus of HIPAA on today’s healthcare professionals, and subsequently carves out a healthcare-friendly mechanism for doctor reviews, expect that far fewer patients will post; the posts will generally read like sterile testimonials, and doctors will lose their capacity to respond to patient feedback.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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