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The logic in a CTA (call to action)

Graybeard

Well-Known Member
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I came across this in searching an unrelated matter. I thought is was rather complete but more geared toward face-to-face selling. However, most of this sales closing logic can be made effective in digital media copywriting.

Emotions are emotions and sales closing and offer conversions are analogous (the same in principle).

Closing Techniques

^^there is good solid logic here with examples (long list).
 
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