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The Death of Squeeze Pages... Google Slapped 'Em Dead
By Duncan Wierman
SiteProNews
July 15, 2010
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By Duncan Wierman
SiteProNews
July 15, 2010
For years now, the squeeze page has practically been the lingua franca of the online marketing world. Whether you're in real estate (and actually, the real estate industry in particular has leaned particularly heavily on squeeze pages), banking, e-commerce or anything else, the conventional wisdom has been to target tightly focused groups of consumers through these web pages/marketing tools.
These pages do OK at helping marketers identify which keywords or keyword phrases do well in terms of attracting targeted traffic and if they're well designed, at gathering email addresses or other contact information from these visitors. However, there are much better methods of doing keyword research than creating a separate squeeze page for each of your keywords. Additionally, building and maintaining these pages represents an investment of time and money which isn't likely to produce a worthwhile return.
The squeeze page is dead - it just doesn't know it yet and neither do the marketers who still use this direct marketing-style methodology in their list building efforts. I know there's probably at least a few of you out there reading this that still use them and are wondering what exactly is wrong with squeeze pages.
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