With the advent of Ramadan on March 10th this year, affiliate marketers are poised to embark on a journey of opportunity. Ramadan, a cherished time of spiritual devotion and communal solidarity, also serves as a beacon for heightened consumer engagement and digital commerce.
From the bustling pre-Ramadan hustle to the joyous festivities of Eid al-Fitr, each phase presents abundant avenues for affiliates to connect with their audience and drive impactful conversions.
In this article, we set forth to explore useful data for your affiliate marketing campaigns during Ramadan 2024, unveiling a tapestry of strategic insights and actionable tactics, as well as the best affiliate programs for this season. A little spoiler: an exclusive promo code from Strawberrynet is already waiting for you in this post. By deciphering the intricacies of consumer behavior, leveraging the digital ecosystem, and crafting promotions imbued with the spirit of Ramadan, affiliates can seize the opportunity to elevate their performance and thrive in this sacred season.
Let’s get started!
What do people buy during the month of Ramadan?
Before you start choosing the affiliate programs to promote, it's important to know what's at the top of people's minds during the season.
Here are the most sought after products:
- Food: groceries make the top of the list. Especially popular are nuts and other snacks for breaking fast. FMCG products for “fitrah” (donations at the end of Ramadan) are highly popular too. Also, a hint for content creators: many users actively search for 'Ramadan recipes' during this season.
- Beverages: teas, water, fresh juices, carbonated beverages.
- Clothes: abayas, kaftans, and other clothing items that come with Ramadan designs, as well as scarves and head covers. Ramadan is followed by Eid Al-Fitr, a short holiday and feast, and consumers buy new clothes to celebrate.
- Medicine and vitamins: taking vitamins and supplements during Ramadan aids in offsetting potential nutrient deficiencies that may arise due to the extended fasting periods.
- Personal care and cosmetics: in most countries, these products must meet halal requirements, though.
- Household cleaning supplies: people want to keep their homes as clean as possible, especially during Ramadan season, so the products in this category are highly popular.
- Home decorations: colorful lanterns, wall decorations, table cloths, calligraphy items, etc.
- Prayer rugs and mats: they are one of the most popular gifts during the month.
- Electronics: with many people staying up late during Ramadan and with higher demand on spiritual content during this time, more people buy electronics and gadgets such as smartphones, tablets, and laptops.
- Travel: people travel to spend this time with their families and close friends.
The popularity of particular categories depends on the country. For example, in Malaysia, one of the most popular affiliate marketing GEOs, the top list of most popular categories looks like this:
Most popular purchases during Ramadan in Malaysia, 2022
Source: Statista
How many people make purchases online?
Here we can see how many Muslim consumers are willing to buy a particular product category online and offline.
Source: YouGov
As you can see, e-commerce almost always wins, except for the medicine and vitamins segment, which is quite obvious, because still a lot of people prefer to purchase these products in drugstores or special brick-and-mortar stores.
How much money do people spend on online shopping during Ramadan?
Online shopping spending during Ramadan in the MENA region, 2019-2023
Source: Statista
The spending is rising with $6.7b being spent in the MENA region during Ramadan season in 2024. This year has all the chance to break this record.
Where exactly do people buy online during Ramadan?
In Indonesia, Shopee is the number one choice of 89% of respondents, with Tokopedia (51%), TikTok Shop (41%), Lazada (34%) and Blibli (7%), following its steps.
Noticeably, women are obviously the biggest fans of Shopee, with 92% of women and 85% of men choosing it as their answer. Across different generations, Shopee is also leading its way being chosen by Gen Z, Millennials and Gen X. Lazada is also in the top 4 online channels.
What to promote for Ramadan season?
1. Pre-Ramadan Consumer Trends
As Ramadan approaches, consumers gear up for an extensive period of family gatherings and shared meals for Iftar and Suhoor. Traditionally, the time preceding Ramadan witnesses an uptick in sales across various categories such as home decor, tableware, serving utensils, and comfortable Ramadan attire encompassing both traditional and contemporary styles.
For the pre-Ramadan season, the focus areas for promotion include:
- Food
- Home and Kitchen Appliances along with Accessories
- Home Fragrances
- Home Decor
- Audio, Video, and Consumer Electronics
- Fashion catering to all family members
- Cosmetics and Perfumes
During this period consumers eagerly anticipate the commencement of Ramadan, engaging in the preparation of elaborate Iftar meals, hosting numerous gatherings, and attending various dinners as guests.
Amidst these activities, there exists a profound emphasis on spirituality, with some individuals encountering challenges in transitioning to a fasting lifestyle.
Additionally, the second week of Ramadan marks the onset of heightened sales activity, constituting the first of two peak weeks. It's an opportune moment to capitalize on this surge in consumer spending by promoting kitchen appliances, grocery delivery services, modest fashion, spiritual literature and accessories, as well as health supplements tailored to assist with fasting.
Key product categories to spotlight during Weeks 1 and 2 of Ramadan include:
- Modest Fashion
- Kitchen Appliances
- Food Delivery Services
- Spiritual Literature and Accessories
The latter portion of Ramadan, commencing in Week 3, coincides with the peak of online shopping activity. As Week 3 progresses through the final days leading up to Eid al-Fitr, the initial surge in sales gradually diminishes.
Furthermore, the physical toll of fasting prompts a desire to enhance personal appearance, while there's also a focus on purchasing gifts for friends and family in preparation for Eid al-Fitr, with particular interest in items such as watches, jewelry, and home appliances.
To capitalize on consumer behavior during Weeks 3 and 4 of Ramadan, consider promoting the following product categories and stores:
- Restaurants
- Beauty products and Grooming Products
- Various Gifts in anticipation of Eid
As the days preceding Eid al-Fitr dwindle, there's a notable surge in sales during the celebration itself, even as many affiliates conclude their Ramadan promotions. Persist in your promotional efforts to capture all potential conversions, particularly focusing on:
- Last-Minute Gifts
- Restaurants
- Consumer Electronics
- Home Appliances
1. Start Early. Refer to the previous section to determine what to promote.
2. Keep an Eye on the Clock. Ramadan purchasing patterns will see an increase in food purchases during daytime hours, peaking two hours before Iftar, which presents an excellent opportunity to promote groceries and food delivery offers. Post-9pm, all other purchases surge, reaching a peak at 3am.
You can utilize social media during this time for an extra boost, e.g. Facebook experiences a 190% increase in visits between 2.30-5 am.
3. Provide valuable relatable content.
It can be:
- Recipes;
- Iftar/Suhoor timings;
- AI-made faceless videos with spiritual content.
5. Expand Your Reach. Consider implementing carefully budgeted paid campaigns on platforms like Google, Facebook, Instagram, Twitter, which can significantly increase targeted traffic and boost your revenue during Ramadan.
6. Continue Promotion Post-Ramadan. Capitalize on the increased sales and discounts during Eid al-Fitr by continuing to promote gifts, electronics, appliances, and restaurants, ensuring a larger share of conversions.
The Best Affiliate Programs for Ramadan and Hari Raya
E-commerce
1. Strawberrynet Affiliate Program
Type: CPS
Payout: up to 10%
Cookies: 30 days
GEO: WW (exceptions apply)
Promo: 10% OFF with the exclusive promo code AFFINDOLEAD (Minimum Spend: US$80)
Validity: till April 30th, 2024
2. Shopee Affiliate Program
Type: CPS
Payout: up to 10%
Cookies: 7 days
GEO: MY, ID
3. Blibli Affiliate Program
Type: CPS
Payout: up to 4%
Cookies: 7 days
GEO: ID
4. Zalora Affiliate Program
Type: CPS
Payout: up to 8%
Cookies: 7 days
GEO: MY, SG
5. Charles&Keith Affiliate Program
Type: CPS
Payout: up to 7%
Cookies: 10 days
GEO: MY, SG
6. Ounass Affiliate Program
Type: CPS
Payout: 8%
Cookies: 30 days
GEO: BH, KW, OM, QA, SA, AE
7. The Body Shop Affiliate Program
Type: CPA
Payout: 7%
Cookies: 15 days
GEO: KW
8. Victoria’s Secret Affiliate Program
Type: CPS
Payout: up to 20%
Cookies: 15 days
GEO: SA, AE
9. Ferns n Petals Affiliate Program
Type: CPS
Payout: 10%
Cookies: 1 day
GEO: SG
10. LightInTheBox Affiliate Program
Type: CPS
Payout: 1%
Cookies: 1 day
GEO: SG
11. Adidas Affiliate Program
Type: CPS
Payout: 6%
Cookies: 30 days
GEO: ID, SG
Travel
12. Klook Affiliate Program
Vertical: Travel
Type: CPS
Payout: up to 5%
Cookies: 30 days
GEO: worldwide
13. KKDay Affiliate Program
Vertical: Travel
Type: CPS
Payout: up to 3.5%
Cookies: 30 days
GEO: WW
14. Malaysia Airlines Affiliate Program
Vertical: Travel
Type: CPS
Payout: 1.38%
Cookies: 30 days
GEO: Many
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Wrapping It Up
As the curtain falls on our exploration of affiliate marketing strategies for Ramadan 2024, it's evident that this sacred season offers a wealth of opportunities for marketers to engage with their audience and drive meaningful conversions.
If you’re still hesitating on starting your affiliate journey with us - please don’t! Join Indoleads and choose from 3000+ affiliate programs from 180+ GEOs for your audience.
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