Official The Best Affiliate Programs for Chinese New Year 2024

[Indoleads]

As the world anticipates the arrival of Chinese New Year, also known as Lunar New Year or Spring Festival, affiliates are poised to embark on a journey of opportunities, aligning their strategies with the vibrant spirit of this auspicious occasion. This year, the celebration falls on February 10. The approaching Lunar New Year not only marks a time of cultural significance but also presents a golden opportunity for affiliates to capitalize on the festive fervor and cater to the diverse needs of consumers gearing up for the traditional celebrations.

In this era of digital connectivity and online commerce, the synergy between affiliate marketing and Lunar New Year festivities is more pronounced than ever. As families prepare for the joyous occasion by adorning their homes, exchanging gifts, and indulging in festive feasts, affiliates have a unique chance to connect these traditions with the vast array of products and services available through carefully selected affiliate programs.​

Let’s check out the best affiliate programs to consider in the lead-up to Lunar New Year 2024. From understanding the trends that define consumer behavior during this period to unveiling strategies that can elevate affiliate campaigns, we explore the landscape where tradition meets modernity, and prosperity awaits those who navigate it wisely. Join us as we uncover the affiliate marketing programs poised to make the Lunar New Year a season of abundant opportunities and unparalleled success.

Where is Lunar New Year celebrated?

Lunar New Year is widely celebrated in many countries and regions across Asia and beyond. The exact customs and traditions can vary, but the festival is generally observed in countries with significant Chinese, Korean, Vietnamese, and other East Asian communities. Some of the countries and regions where Lunar New Year is celebrated include:

• China
• Hong Kong
• Taiwan
• Singapore
• Malaysia
• Indonesia
• Thailand
• Vietnam
• South Korea
• North Korea
• Japan
• Philippines
• Mongolia

In addition to these countries, Lunar New Year is also celebrated in various Chinatowns and Asian communities around the world, including in Western countries such as the United States, Canada, Australia, and many European nations.

Strategies for Successful Affiliate Marketing

• Identify Trending Lunar New Year Products

Conduct market research to identify trending products associated with Lunar New Year celebrations. This could include traditional clothing, festive decorations, and gifts symbolizing good fortune. Aligning your marketing strategy with these trends will ensure your campaigns resonate with the audience.

• Create Engaging Content

Develop content that speaks to the significance of Lunar New Year and highlights the value of the products you're promoting. Engaging blog posts, social media updates, and visually appealing content can capture the attention of potential customers, encouraging them to make purchases through your affiliate links.

• Utilize Social Media Channels

Leverage the power of social media platforms to reach a wider audience. Create targeted ads, share engaging content, and participate in relevant conversations within social media communities. Influencer collaborations can also amplify your reach during this festive season.

• Optimize for Mobile

Given the increasing trend of mobile shopping, ensure that your affiliate marketing campaigns are optimized for mobile users. A seamless and user-friendly mobile experience can significantly enhance conversion rates.

• Offer Exclusive Deals and Discounts

Work with affiliate programs that offer exclusive deals and discounts for Lunar New Year. Promoting special offers will attract cost-conscious consumers looking to make the most of their festive budget.

How to make your Lunar New Year ads stand out?

1. Leverage family values theme

Lunar New Year is all about family, so showcase the familial values and the bond between friends. One of the great ideas for your creatives can be the concept of sharing meals with family and friends.

2. Red is the new black (at least for this occasion)

Red is the main color of Lunar New Year, it symbolizes luck and prosperity. So make sure to use red color as much as you can, and surely don’t forget about red envelopes - you can introduce special promotions or discounts with a red envelope theme. For example, customers could receive a virtual red envelope with a surprise discount code in the email.

3. Be mindful of local traditions and culture

When you set a campaign for a particular GEO, always keep in mind the traditions of the local community. That’s why you should do your little research prior to the holiday to avoid controversial topics, and touch upon exactly the right aspects to stir up your audience’s emotions.

4. Be creative

It’s the best time to be fun (but not offensive), emotional and inspiring with your creatives - combine it wisely with the idea of family reunion, and you’re all set!

What do people in Southeast Asia buy for Lunar New Year?

Food products/services are traditionally one of the biggest expenditure items:

1. Fresh fruits and vegetables
2. Sweet snacks & Confectioneries
3. Non-alcoholic beverages

Personal care and relevant services are always in demand prior to the occasion:

1. Hair cut/styling
2. Facial treatments
3. Body treatments (e.g. waxing, toning)
4. Nails (i.e. manicure, pedicure, nail art)
5. Eyelash curling/extension

In the entertainment/leisure activities segment, the spending is mostly in these categories:

1. Domestic travel/staycations
2. Movie tickets
3. Streaming services

Source: Milieu

The Affiliate Programs Tailored for Your Lunar New Year Success

E-Commerce

1. Shopee Affiliate Program

Type: CPS
Payout: up to 16%
Cookie duration: 7 days
GEO: MY, ID, SG
Landing Pages:
Deeplink:
Promo for SG GEO:

• 50% OFF Prosperity Picks (12PM Daily)
• Free Next Day Delivery
• 88% Cashback Shopee LIVE

Period: till Feb.12, 2024

2. Charles&Keith Affiliate Program

Type: CPS
Payout: up to 8%
Cookie duration: 10 days
GEO: MY, HK, SG, AU
Landing Pages:
Deeplink:
Promo for SG GEO: 2024 Lunar New Year collection
Period: till Feb.12, 2024

3. Puma Affiliate Program

Type: CPS
Payout: 6%
Cookie duration: 30 days
GEO: MY, SG, TH, PH
Landing Pages:
Deeplink:
Promo for MY and SG GEOs: 30% off
Promo for PH GEO: 20% off
Period: till Feb.19, 2024
Promo for TH GEO: 488 THB off with the minimum spend of 2,888 THB
Period: till Feb.12, 2024

4. AliExpress Affiliate Program

Type: CPS
Payout: up to 9%
Cookie duration: 3 days
GEO: Worldwide (Exceptions apply)
Landing Pages:
Deeplink:

5. Alibaba Affiliate Program

Type: CPS
Payout: 7%
Cookie duration: 15 days
GEO: Worldwide (Exceptions apply)
Landing Pages:
Deeplink:

6. DHGate Affiliate Program

Type: CPS
Payout: up to 15%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages:
Deeplink:

7. LightInTheBox Affiliate Program

Type: CPS
Payout: 1%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages:
Deeplink:

8. 11street Korea Affiliate Program (EXCLUSIVE)

Type: CPS
Payout: up to 1.05%
Cookie duration: 1 day
GEO: KR
Landing Pages:
Deeplink:

9. Newchic Affiliate Program

Type: CPS
Payout: up to 20%
Cookie duration: 30 days
GEO: Worldwide (Exceptions apply)
Landing Pages:
Deeplink:

10. Lazada Affiliate Program

Type: CPS
Payout: up to 7%
Cookie duration: 30 days
GEO: MY
Landing Pages:
Deeplink:

11. Blibli Affiliate Program

Type: CPS
Payout: up to 5.2%
Cookie duration: 7 days
GEO: ID
Landing Pages:
Deeplink:

12. King Power Affiliate Program

Type: CPS
Payout: 4%
Cookie duration: 30 days
GEO: TH
Landing Pages:
Deeplink:

13. Yoox Affiliate Program

Type: CPS
Payout: 3%
Cookie duration: 30 days
GEO: AU, BN, HK, IN, ID, KR, MO, MY, NZ, PH, SG, TW, TH, VN
Landing Pages:
Deeplink:

14. Fossil Affiliate Program

Type: CPS
Payout: 8%
Cookie duration: 30 days
GEO: AU
Landing Pages:
Deeplink:

Travel

15. Klook Affiliate Program

Type: CPS
Payout: up to 5%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages:
Deeplink:

16. Trip.com Affiliate Program

Type: CPS
Payout: up to 8%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages:
Deeplink:

17. AirAsia Affiliate Program

Type: CPS
Payout: up to 1.5%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages:
Deeplink:

18. Airpaz Affiliate Program

Type: CPS
Payout: 1%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages:
Deeplink:

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Wrapping It Up

In the dynamic realm of online commerce, the synergy between the affiliate marketing world and Lunar New Year celebrations is a testament to the adaptability of the industry. By aligning with the best affiliate programs and understanding the pulse of consumer preferences during this auspicious time, you can not only ride the wave of festive spending but also contribute meaningfully to the joy and prosperity of individuals and families around the globe.

As we usher in the Lunar New Year, let this be a season of strategic partnerships, engaging content, and innovative campaigns.

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