Ramadan is the ninth month of the Islamic calendar and is considered the holiest month for Muslims.
During this month, Muslims fast from dawn until sunset as an act of worship and to develop their spiritual connection with God.
In 2023 Ramadan is expected to begin on Thursday, March 23 (according to Saudi Arabia) and will end on Thursday, April 20.
During this time, many Muslim consumers are in a heightened state of religious observance and may be looking for products and services that reflect their cultural and religious values. This presents an opportunity for ecommerce businesses to tailor their offerings to meet the needs of this demographic, and also an opportunity for affiliate marketers to engage with their audiences.
Let’s look at what people buy, and of course our selection of the best converting affiliate programs is already waiting for you.
Stats and facts
Shopping trends
In 2022, online consumer spending in the Middle East and North Africa was valued at $6.2 billion, which was an increase of 39% in comparison to the online spending of consumers during Ramadan 2021 in the MENA region. (Source: Statista)
The data proves most people prefer to buy things online rather than taking the more traditional route of going to a physical store. During Ramadan 2022, around 61% of respondents from the Middle East reported that they intend to shop online for groceries. (Sources: The Jakarta Post, Statista)
According to a survey, 51% of those who fast during Ramadan agreed that it is the ideal time to score deals. Muslims all over the world indulge in shopping every year as they prepare for this festive occasion. Retailers catering to Muslim customers experience a surge in business during Ramadan, offering significant discounts across various product categories, making it one of the busiest and most profitable seasons. (Source: Kantar)
In 2021 parcel volumes in SEA increased by an average of 21.2% one month prior to Ramadan, with more people starting their shopping earlier than Ever. (Source: ParcelMonitor)
What do people buy
Food vendors in Malaysia and Indonesia consider Ramadan as a crucial period. While the daytime is marked by fasting and refraining from food and drinks, the nighttime sees a surge in food sales. In Malaysia, night bazaars filled with street food vendors emerge in all cities and villages, and breaking the fast outside the home, particularly with friends, has become an occasion. Similarly, Indonesians' practice of bukber also results in a rise in food sales during this time. (Sources: Statista, The Jakarta Post)
Food FMCG retail sales also increase during Ramadan, as families prepare for Eid, which marks the end of Ramadan. The tradition of serving guests sweet drinks, as well as sweet baked goods, leads to an increase in the retail growth of food products such as baking ingredients, spices, non-alcoholic beverages, as well as cookware, compared to the non-Ramadan period. (Source: Statista)
Muslims shop during the Ramadan period to prepare for Shawwal, which is the 10th month in the Islamic calendar following the holy month of Ramadan. It is loved worldwide because the first day of the month is celebrated as Eid al-Fitr - A Festival of breaking the fast. Many of the Muslims like to celebrate it by dressing up and wearing their best clothes on Eid day and going out to meet friends and relatives, looking and smelling good. (Sources: Statista, IslamicFinder)
Household items and decorations
People meet with family and friends and thus prepare their homes to meet guests. (Source: Statista)
Consumer electronics such as smartphones, tablets and cameras see increases in sales throughout the weeks leading up to Hari Raya Aidilfitri.
Most of Muslims consume 1.5 times more spiritual content during the Ramadan month, even on mainstream online platforms like Spotify and YouTube.
That’s why devices like smartphones, tablets as well as electronic accessories and peripherals like power banks, earbuds, smart wearables might be worth promoting during the Ramadan period. (Source: Think with Google)
Although traveling during Ramadan isn’t something Muslims usually do, this year due to the post pandemic period,
thousands of people from Europe and North America will most likely travel to Middle Eastern countries, as well as to SEA, so in terms of traveling outlook for Ramadan is very positive.
Top 5 Affiliate Programs for Ramadan
Type: CPS
Payout: up to 10%
Cookies: 7 days
Shopee Affiliate Program (ID)
Shopee Affiliate Program (MY)
2. Lazada Affiliate Program
Lazada is an ecommerce platform that operates in several Southeast Asian countries. It offers a wide range of products, including electronics, fashion, home appliances, beauty products, and groceries.
Type: CPS
Payout: up to 12%
Cookies: 30 days
Lazada Affiliate Program (ID)
Lazada Affiliate Program (MY)
Lazada Affiliate Program (SG)
3. Blibli Affiliate Program
Blibli is an Indonesian ecommerce platform that was launched in 2011. It is one of the largest e-commerce platforms in Indonesia and offers a wide range of products, including electronics, fashion, beauty products, home appliances, and groceries.
Type: CPS
Payout: up to 4%
Cookies: 7 days
GEO: ID
4. Ounass Affiliate Program
Ounass is a luxury ecommerce platform that is based in Dubai, United Arab Emirates. It offers a wide range of luxury products, including fashion, beauty products, home decor, and accessories from high-end brands such as Gucci, Chanel, and Dior.
Type: CPS
Payout: 8%
Cookies: 30 days
GEO: BH, KW, OM, QA, SA, AE
5. Klook Affiliate Program
Klook is an online platform that offers a wide range of travel services and activities, such as tours, attractions, theme parks, food experiences, and transportation. It was founded in Hong Kong in 2014 and has since expanded to offer services in over 400 destinations worldwide.
Type: CPS
Payout: up to 5%
Cookies: 30 days
GEO: worldwide
Takeaway
Ramadan presents a great opportunity for affiliate marketers to connect with Muslim audiences and promote products and services that are relevant to their needs during this holy month.
Didn’t find an affiliate program you were looking for? No worries!
We at Indoleads have 2000+ affiliate offers for 180+ countries, so you can choose the best ones for your audience.
Join Indoleads right now!
During this month, Muslims fast from dawn until sunset as an act of worship and to develop their spiritual connection with God.
In 2023 Ramadan is expected to begin on Thursday, March 23 (according to Saudi Arabia) and will end on Thursday, April 20.
During this time, many Muslim consumers are in a heightened state of religious observance and may be looking for products and services that reflect their cultural and religious values. This presents an opportunity for ecommerce businesses to tailor their offerings to meet the needs of this demographic, and also an opportunity for affiliate marketers to engage with their audiences.
Let’s look at what people buy, and of course our selection of the best converting affiliate programs is already waiting for you.
Stats and facts
Shopping trends
- People spend more on shopping
In 2022, online consumer spending in the Middle East and North Africa was valued at $6.2 billion, which was an increase of 39% in comparison to the online spending of consumers during Ramadan 2021 in the MENA region. (Source: Statista)
- Online shopping is getting more popular
The data proves most people prefer to buy things online rather than taking the more traditional route of going to a physical store. During Ramadan 2022, around 61% of respondents from the Middle East reported that they intend to shop online for groceries. (Sources: The Jakarta Post, Statista)
- Reunion and shopping are common themes during Ramadan
According to a survey, 51% of those who fast during Ramadan agreed that it is the ideal time to score deals. Muslims all over the world indulge in shopping every year as they prepare for this festive occasion. Retailers catering to Muslim customers experience a surge in business during Ramadan, offering significant discounts across various product categories, making it one of the busiest and most profitable seasons. (Source: Kantar)
- People start shopping earlier
In 2021 parcel volumes in SEA increased by an average of 21.2% one month prior to Ramadan, with more people starting their shopping earlier than Ever. (Source: ParcelMonitor)
What do people buy
- Food and beverages
Food vendors in Malaysia and Indonesia consider Ramadan as a crucial period. While the daytime is marked by fasting and refraining from food and drinks, the nighttime sees a surge in food sales. In Malaysia, night bazaars filled with street food vendors emerge in all cities and villages, and breaking the fast outside the home, particularly with friends, has become an occasion. Similarly, Indonesians' practice of bukber also results in a rise in food sales during this time. (Sources: Statista, The Jakarta Post)
- Spices and cookware
Food FMCG retail sales also increase during Ramadan, as families prepare for Eid, which marks the end of Ramadan. The tradition of serving guests sweet drinks, as well as sweet baked goods, leads to an increase in the retail growth of food products such as baking ingredients, spices, non-alcoholic beverages, as well as cookware, compared to the non-Ramadan period. (Source: Statista)
- New clothes
Muslims shop during the Ramadan period to prepare for Shawwal, which is the 10th month in the Islamic calendar following the holy month of Ramadan. It is loved worldwide because the first day of the month is celebrated as Eid al-Fitr - A Festival of breaking the fast. Many of the Muslims like to celebrate it by dressing up and wearing their best clothes on Eid day and going out to meet friends and relatives, looking and smelling good. (Sources: Statista, IslamicFinder)
Household items and decorations
People meet with family and friends and thus prepare their homes to meet guests. (Source: Statista)
- Beauty products
- Smartphones and tablets
Consumer electronics such as smartphones, tablets and cameras see increases in sales throughout the weeks leading up to Hari Raya Aidilfitri.
Most of Muslims consume 1.5 times more spiritual content during the Ramadan month, even on mainstream online platforms like Spotify and YouTube.
That’s why devices like smartphones, tablets as well as electronic accessories and peripherals like power banks, earbuds, smart wearables might be worth promoting during the Ramadan period. (Source: Think with Google)
- Travel
Although traveling during Ramadan isn’t something Muslims usually do, this year due to the post pandemic period,
thousands of people from Europe and North America will most likely travel to Middle Eastern countries, as well as to SEA, so in terms of traveling outlook for Ramadan is very positive.
Top 5 Affiliate Programs for Ramadan
- Shopee Affiliate Program
Type: CPS
Payout: up to 10%
Cookies: 7 days
Shopee Affiliate Program (ID)
Shopee Affiliate Program (MY)
2. Lazada Affiliate Program
Lazada is an ecommerce platform that operates in several Southeast Asian countries. It offers a wide range of products, including electronics, fashion, home appliances, beauty products, and groceries.
Type: CPS
Payout: up to 12%
Cookies: 30 days
Lazada Affiliate Program (ID)
Lazada Affiliate Program (MY)
Lazada Affiliate Program (SG)
3. Blibli Affiliate Program
Blibli is an Indonesian ecommerce platform that was launched in 2011. It is one of the largest e-commerce platforms in Indonesia and offers a wide range of products, including electronics, fashion, beauty products, home appliances, and groceries.
Type: CPS
Payout: up to 4%
Cookies: 7 days
GEO: ID
4. Ounass Affiliate Program
Ounass is a luxury ecommerce platform that is based in Dubai, United Arab Emirates. It offers a wide range of luxury products, including fashion, beauty products, home decor, and accessories from high-end brands such as Gucci, Chanel, and Dior.
Type: CPS
Payout: 8%
Cookies: 30 days
GEO: BH, KW, OM, QA, SA, AE
5. Klook Affiliate Program
Klook is an online platform that offers a wide range of travel services and activities, such as tours, attractions, theme parks, food experiences, and transportation. It was founded in Hong Kong in 2014 and has since expanded to offer services in over 400 destinations worldwide.
Type: CPS
Payout: up to 5%
Cookies: 30 days
GEO: worldwide
Takeaway
Ramadan presents a great opportunity for affiliate marketers to connect with Muslim audiences and promote products and services that are relevant to their needs during this holy month.
Didn’t find an affiliate program you were looking for? No worries!
We at Indoleads have 2000+ affiliate offers for 180+ countries, so you can choose the best ones for your audience.
Join Indoleads right now!
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