Seeking Help Struggling to Recruit Affiliates on TikTok Shop

[godd]

Hey everyone,
I'm hoping to get some advice from those of you experienced with affiliate marketing, especially TikTok Shop affiliates.

Background: I own a dietary supplement brand that's been doing quite well on Amazon for several years now. I recently decided to expand to TikTok Shop, thinking it would be a natural next step. However, I'm quickly realizing that everything I learned from Amazon is basically useless here – TikTok Shop is a completely different beast, and it seems heavily dependent on getting affiliates on board.

What I've Tried (and Failed At):

• Spent several thousand dollars on influencer videos – got the content, but zero sales driven from them
• Opened up collaboration opportunities to affiliates (both open and targeted)
• Reached out to various types of creators/affiliates who I thought would be a good fit
• Despite all this, I'm getting crickets – no one seems interested in collaborating

What I'm Struggling With: I feel like I'm missing something fundamental about how the TikTok Shop affiliate ecosystem works. On Amazon, I could rely on PPC and organic ranking, but here it seems like without affiliate buy-in, you're dead in the water.

My questions:

1. What are the best strategies for recruiting affiliates for TikTok Shop?
2. What commission rates/incentives actually work to get affiliates interested?
3. Are there specific platforms or communities where TikTok Shop affiliates hang out that I should be approaching?
4. Am I doing something wrong with my collaboration setup or outreach?
5. Is there anything I can do to leverage my Amazon success (we're doing 10,000+ monthly sales there) to attract TikTok Shop affiliates? Does this kind of social proof even matter to them?

I'm willing to put in the work and learn, I just need to figure out what actually works in this space. Any advice, tips, or even hard truths would be greatly appreciated.
Thanks in advance!

 

[proxycove]

The problem is TikTok affiliates work by different logic than Amazon. They choose products with ready-made creatives and proven conversions. You need to: test the product on TikTok Ads paid traffic to get initial sales and statistics, collect winning creatives and hooks that convert, offer 25%+ commission (standard for dietary supplements on TikTok), create an affiliate starter pack with best video concepts and scripts, find micro-influencers through Creator Marketplace and direct outreach. Amazon success shows product quality, but TikTok affiliates want to see CTR and conversion rates specifically in their ecosystem.