Yeah, you’ve listened well. In this post, we will introduce SEO useful practices you should consider to improve your business visibility and awareness.
First, let's point that Google was ranked the most visited multi-platform web property in the United States last October 2020. Customers have become higher-skilled while they are exploring by google search engines.
They search before making any decision related to the customer journey: awareness - consideration - purchase.
Hence, they can search for knowledge on their own when they want to satisfy their needs or desires. Moreover, they can compare multiple sites to find the best product which can meet their expectations.
Lastly, customers can be influenced by purchasing one product when they have reviewed testimonials and reviews from loyal clients. According to qualtrics, 93% of consumers say that online reviews influenced their purchase decisions.
SEO tools and best practices
#1 Core Web Vitals
Google is set to launch this in May 2021. The core of the initiative will play an essential role in providing an optimal user experience and focuses on loading experience, interactivity and visual stability based on the page content.
#2 Google Passages
This new functionality helps users find the most accurate information when they search for any specific subject. Google will visually provide the specific content users are looking for by selecting the passage more appropriate for the user search.
#3 Mobile-First Indexing
Google’s algorithm first obtains the elements of a site in its mobile version and will prioritize them over desktop content.
#4 Search Intent
The concept of the “keyword” has evolved to give way to the concept of search intent. Depending on the user’s stage of the buying journey and their search intent, Google adapts the results page by displaying more relevant content.
#5 Featured Snippets
This functionality enables a site to be ranked in a privileged position in order to achieve a higher number of clicks. Some studies show that a Featured Snippet generates up to 8-9% of CTR.
#6 Privacy & Trust
Digital environment becomes more challenging and complex, so companies must take measures to protect their users’ privacy, as well as establish and preserve trust in terms of their data usability.
Check out our latest blog post to read more about the best SEO practices as well as checking our recommendation campaigns with SEO traffic.
First, let's point that Google was ranked the most visited multi-platform web property in the United States last October 2020. Customers have become higher-skilled while they are exploring by google search engines.
They search before making any decision related to the customer journey: awareness - consideration - purchase.
Hence, they can search for knowledge on their own when they want to satisfy their needs or desires. Moreover, they can compare multiple sites to find the best product which can meet their expectations.
Lastly, customers can be influenced by purchasing one product when they have reviewed testimonials and reviews from loyal clients. According to qualtrics, 93% of consumers say that online reviews influenced their purchase decisions.
SEO tools and best practices
#1 Core Web Vitals
Google is set to launch this in May 2021. The core of the initiative will play an essential role in providing an optimal user experience and focuses on loading experience, interactivity and visual stability based on the page content.
#2 Google Passages
This new functionality helps users find the most accurate information when they search for any specific subject. Google will visually provide the specific content users are looking for by selecting the passage more appropriate for the user search.
#3 Mobile-First Indexing
Google’s algorithm first obtains the elements of a site in its mobile version and will prioritize them over desktop content.
#4 Search Intent
The concept of the “keyword” has evolved to give way to the concept of search intent. Depending on the user’s stage of the buying journey and their search intent, Google adapts the results page by displaying more relevant content.
#5 Featured Snippets
This functionality enables a site to be ranked in a privileged position in order to achieve a higher number of clicks. Some studies show that a Featured Snippet generates up to 8-9% of CTR.
#6 Privacy & Trust
Digital environment becomes more challenging and complex, so companies must take measures to protect their users’ privacy, as well as establish and preserve trust in terms of their data usability.
Check out our latest blog post to read more about the best SEO practices as well as checking our recommendation campaigns with SEO traffic.