SEO best practices for 2021

[TORO Advertising]

Yeah, you’ve listened well. In this post, we will introduce SEO useful practices you should consider to improve your business visibility and awareness.
First, let's point that Google was ranked the most visited multi-platform web property in the United States last October 2020. Customers have become higher-skilled while they are exploring by google search engines.
They search before making any decision related to the customer journey: awareness - consideration - purchase.
Hence, they can search for knowledge on their own when they want to satisfy their needs or desires. Moreover, they can compare multiple sites to find the best product which can meet their expectations.
Lastly, customers can be influenced by purchasing one product when they have reviewed testimonials and reviews from loyal clients. According to qualtrics, 93% of consumers say that online reviews influenced their purchase decisions.

SEO tools and best practices

#1 Core Web Vitals
Google is set to launch this in May 2021. The core of the initiative will play an essential role in providing an optimal user experience and focuses on loading experience, interactivity and visual stability based on the page content.

#2 Google Passages
This new functionality helps users find the most accurate information when they search for any specific subject. Google will visually provide the specific content users are looking for by selecting the passage more appropriate for the user search.

#3 Mobile-First Indexing
Google’s algorithm first obtains the elements of a site in its mobile version and will prioritize them over desktop content.

#4 Search Intent
The concept of the “keyword” has evolved to give way to the concept of search intent. Depending on the user’s stage of the buying journey and their search intent, Google adapts the results page by displaying more relevant content.

#5 Featured Snippets
This functionality enables a site to be ranked in a privileged position in order to achieve a higher number of clicks. Some studies show that a Featured Snippet generates up to 8-9% of CTR.

#6 Privacy & Trust
Digital environment becomes more challenging and complex, so companies must take measures to protect their users’ privacy, as well as establish and preserve trust in terms of their data usability.

Check out our latest blog post to read more about the best SEO practices as well as checking our recommendation campaigns with SEO traffic.

 

[Maloney]

well, thats a good post. Thanks

 

[martinsmith]

Informative share Thanks for posting.

 

[dudeimlost]

#1 Core Web Vitals
Google is set to launch this in May 2021. The core of the initiative will play an essential role in providing an optimal user experience and focuses on loading experience, interactivity and visual stability based on the page content.

I'm honestly a little scared with the launch of the Core Web Vitals. It's either just another fluke that was so hyped up that it got everyone talking about it–or it's going to be a total game-changer in the SEO side of things. Fingers crossed .

 

[Honeybadger]

I'm honestly a little scared with the launch of the Core Web Vitals. It's either just another fluke that was so hyped up that it got everyone talking about it–or it's going to be a total game-changer in the SEO side of things. Fingers crossed .

Core Web Vitals makes alot of sense to me (plus there's nothing anybody can do about it)

Improve user experience & identify the key components of user experience in mathematical terms, so that "user experience" as a concept can be understood by Google's search algorithm

Neil Patel's quote about Core Web Vitals sums it up nicely --> "It’s a page experience metric from Google to determine what type of experience visitors get when they land on your page."

The result is sites with better user experience get higher Google search result page ranking

I would ignore Google Amp as it destroys website functionality, and as John Muller said yesterday on Google's weekly SEO podcast "Google Amp is contained within Core Web Vitals"

Anybody who wants to understand and keep up-to-date with SEO should really subscribe to, and watch these weekly 1-hour videos

 

[Honeybadger]

Lastly, customers can be influenced by purchasing one product when they have reviewed testimonials and reviews from loyal clients. According to qualtrics, 93% of consumers say that online reviews influenced their purchase decisions.

That's correct, and I've started using customer reviews/testimonials on all my affiliate sites

 

[dudeimlost]

Core Web Vitals makes alot of sense to me (plus there's nothing anybody can do about it)

Improve user experience & identify the key components of user experience in mathematical terms, so that "user experience" as a concept can be understood by Google's search algorithm

Neil Patel's quote about Core Web Vitals sums it up nicely --> "It’s a page experience metric from Google to determine what type of experience visitors get when they land on your page."

The result is sites with better user experience get higher Google search result page ranking

I would ignore Google Amp as it destroys website functionality, and as John Muller said yesterday on Google's weekly SEO podcast "Google Amp is contained within Core Web Vitals"

Anybody who wants to understand and keep up-to-date with SEO should really subscribe to, and watch these weekly 1-hour videos

Neil Patel! Yup, I've read up on what Core Web Vitals is going to be all about and I know it's overall a very solid update–I'm just a little worried about the magnitude of its effect on my current SEO practices. I've been comfortably chilling on the first page of google searches, I'm just hoping it stays that way

 

[Graybeard]

Do a search for UX (user experience) this is what will matter with the *Core Web Vitals*

 

[Honeybadger]

Do a search for UX (user experience) this is what will matter with the *Core Web Vitals*

Took the words right out my mouth
Do what's best for your customer's experience
What's generally good is generally good for SEO

Next, nobody is "comfortably chilling" at the forefront of the SEO industry
I can assure you that I'm not
5 days a week I'm learning new SEO skills throughout the day, most weekends too
There's just too many competitors to ever get comfortable
So you need to be doing things they aren't

That's why I always recommend the Google SEO Podcast
Because the viewing stats prove outright that only a very small percentage of SEO's are watching it
I get 4-5 highly actionable tips from every video
That's 20-25 new SEO skills per month
You work it over a whole year it's 240-300 SEO skills over a year
But it doesn't stop there
After each video I visit the documentation page on Google Search Central
Because that same day I'm gonna start testing what I've learnt
Everything goes in my calendar so I come back to it and see the results

That's why after 10 years I can get 500,000 visitors from Google's organic search in a 6 month cycle
I am obsessed about rising to the top of Google's organic rankings
And equally committed to the daily grind of staying up-to-date, testing, trying new tools, failing and learning
There are people all over the world with this and even higher level of commitment to SEO
Those dudes and dudettes are the ones running niche product websites
That's how they get the traffic and commission to fund an affiliate lifestyle
I'm still in year 1, but by year 3 or 4 I expect to be earning consistently $100k/year
Getting to that point is an obsession - it has to be

Not interested in hearing "it can't be done" or "that won't work"
So many top-earning professional in digital marketing haven't got a clue about SEO
Even many top-earners within SEO are out-of-date and having to pay for ads
That suits me fine, their clients can stay beneath the fold or on page 2

The SEO game changes every single day
I think it's a good thing to shake up the spread, keeps everyone on their toes, reigns back spammers
According to SEJ Google releases most algorithm updates without mentioning it
That doesn't surprise me as I'm sure the Search Quality Team doesn't want to give spammers a head start
Which, as a white hat SEO, suits me fine, the more algo updates the better

Affiliate marketing is a numbers game, and so is SEO
To stay ahead of the barking pack you need to be aggressively forward thinking

Neil Patel! Yup, I've read up on what Core Web Vitals is going to be all about and I know it's overall a very solid update–I'm just a little worried about the magnitude of its effect on my current SEO practices. I've been comfortably chilling on the first page of google searches, I'm just hoping it stays that way

 

[azgold]

failing and learning

If you're learning, you're not failing.

So many top-earning professional in digital marketing haven't got a clue about SEO

Believe it or not, I vet a fair number of registrations, people who profess in their profiles that they're SEO experts. Usually from a certain part of the world. And as you mention about digital marketers in general, they don't have a clue. They are among the WORST, they have the largest number of spam reports in the spam reporting databases.

So they're expert in something but it ain't SEO. At least, not whitehat.

There are one or two more fields that run close seconds but the SEO guys tend to lead.

Now, lest I offend anyone, not all SEO folks are naughty, some really are true search engine specialists. The people I'm talking about make it obvious from the beginning that they think spamming links all over the place here is good SEO backlinking.

 

[TORO Advertising]

Google plans to make a page experience an official Google ranking factor by the fact that It considers that users' engagement will improve with a better web. Are you agree with this?
In fact, Google wants to help us out by offering updated developer tools to help site owners quickly identify opportunities to improve Core Web Vital scores. Check this site to know more about the tools to measure Core Web Vital.

 

[Graybeard]

Charlatans

Waste of time

 

[Honeybadger]

Google plans to make a page experience an official Google ranking factor by the fact that It considers that users' engagement will improve with a better web.

Page Experience factors are already part of the algorithm

--> Mobile friendly
--> Safe browsing
--> HTTPS
--> Page loading speed

Are you agree with this?

100% in agreement with the new Page Experience factors
If it's better for customers then it gets my approval

BUT --> Not in agreement if Google Amp becomes part of Core Web Vitals, as Amp destroys e-commerce websites, so Amp requires alot more development

In fact, Google wants to help us out by offering updated developer tools to help site owners quickly identify opportunities to improve Core Web Vital scores.

The best tool for this is Google Search Console

 

[TORO Advertising]

Page Experience factors are already part of the algorithm

--> Mobile friendly
--> Safe browsing
--> HTTPS
--> Page loading speed


100% in agreement with the new Page Experience factors
If it's better for customers then it gets my approval

BUT --> Not in agreement if Google Amp becomes part of Core Web Vitals, as Amp destroys e-commerce websites, so Amp requires alot more development


The best tool for this is Google Search Console

Google Search Console is indeed a great tool at the moment, and it will be improved with the new page experience report which combines the Core Web Vitals report with other page experience signals. According to the latest Google Search Central blog, the Page Experience update will start working by mid-June 2021.
Regarding Google AMP becoming part of Core Web Vitals is not clear yet. As far as we know, Google enables to non-AMP pages becoming available on "top stories". After telling that combined with their cost of maintaining, it won't be shocking if AMP pages relevance change in the future.