In the competitive world of eCommerce, strategic advertising is paramount. HilltopAds provides the tools and technology needed to not only stay in the game but to thrive.
This guide will walk you through the essential steps for creating and managing a successful eCommerce campaign on the HilltopAds platform. Moreover, there are useful recommendations from the HilltopAds QA-department.
Key points of the case study
Creating ad campaign at HilltopAds
Before launching an advertising campaign on HilltopAds, you need to register as an advertiser. You can register using this link.Next, to create an advertising campaign, you need to:
- Go to the Manage Campaigns section
- Click the Add Campaign button
- In the campaign creation section, select the Popunder Mobile ad format
- In the Traffic Channels section, choose Mainstream high and medium activity
- Set up the ad frequency per user - 1 display in 24 hours
- In the GEO section, choose - ID (Indonesia)
- If needed, you can also set campaign limits or display schedules.
- Specify CPM ($1.06)
Setting up PostBack URL
Next, it's essential to set up the Postback URL to track the results of your ad campaign.For a detailed description of working with Postback URL and the available placeholders, check out our guide.
Below you can find the brief description of how to integrate PostBackURL into the ad campaign and how the Final Destination URL should look like:
In general, you can add absolutely any parameter from the available options that is necessary for further campaign analysis. However, remember that it is essential to include the click_id parameter in the final link to pass conversions.
Auto Optimization Tool
Before launching an eCommerce advertising campaign, we set up an Auto Optimization tool. We recommend you to set up an optimization period longer than for other offers (at least 96 hours) because you will get the first confirmed conversions 3-5 days after the campaign is started. Confirmed conversions for eCommerce offers are paid and received orders. Additionally, for eCommerce offers on Indonesia, we recommend you to optimize sources based on impressions.We configured Auto Optimization according to the following rules:
- Optimization period is 120 hours (5 days)
- If a specific source ID has more than 7 000 ad impressions
AND - generates less than 1 conversion,
Final Results and Areas for Improvement
Over the course of the full 6 days of running the advertising campaign using the eCommerce Shopee offer, the following metrics were achieved:As a result of launching the eCommerce Shopee offer in Indonesia for 6 days, we completely recouped the investment in the ad campaign and earned an additional +$2 795,14 on top.
Recommendations:
To get high results we recommend you do the following:By following these steps and optimizing your campaign, you can achieve high ROI and increase the profitability of your advertising activities. HilltopAds offers a variety of tools and options to successfully launch an eCommerce campaign.
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