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ROle of Blog in Online Branding?

AaronH

Affiliate
affiliate
Hi,

There are lots of discussions here which talks about Website vs Blog, Is it important to have a blog, etc.

But, for you, what do you think is the role of Blog in Online Branding?

Your thoughts please.
 

contentnbacklink

Affiliate
affiliate
Well, a website is designed professionally and it carries a static content, whereas a blog looks more casual and easy-to update, which allows the user to add fresh content. A blog helps in generating brand awareness, as it serves as a personal place, which is used for uploading photographs and videos, and providing detailed description regarding the products and services, latest offers, achievements, etc.
 

AaronH

Affiliate
affiliate
Well, really online branding is a must and can easily built your website's image in the IM world. However, traffic is still the lifeblood of any website, thus you should have consistent monthly traffic to your website.
 

saleoid

Affiliate
affiliate
Blog posting comes under content marketing which is a great marketing technique. It is mainly used to increase the traffic. But, there are some points that should be consider while writing blog like the blog content should be unique, it should be impressive so that user's find it interesting to read, it should not be keyword stuffed etc.
 

terryse

Affiliate
affiliate
To have your own blog, registered to your own domain, would speak well of your seriousness and authority, if the purpose of your blog is for business.
 
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T J Tutor

GM
Administrator
Certified Vendor
affiliate
Dojo Master
AffKit
Blogs, content sites, continuity sites, etc., are all sites that rely on content that is of value to an audience. The content must be relative to the mission of the site and the audience it caters to. Combined in this manner, the branding is a result of these activities when coupled with today's needs for social audiences that participate in the role of the sites.
 
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