The past few weeks have been challenging for everyone, and while people are trying to adapt to the new reality COVID19 brought to our life, is sure that the amount of traffic is getting bigger. Although self-isolation is the current state of mind these days, we wanted to let you know that you are not in this alone, we are here for you in all ways possible.
This week, we asked our team of experts for their tips on how publishers can increase their traffic, especially now – and here is what they have to say:
1. Be 100% ready
Ensure your ad inventory is high-quality and that your website is optimized to its best, in order to make the most of what ad-spend is out there.
2. No better time for SEO
Whether you have an SEO strategy or you don’t, there’s no better timing to improve your ranking by focusing on keywords that are popular right now. This can take time, but think of it as a marathon and not as a sprint: by SEOing, you are preparing yourself for what happens next.
3. Keep an eye for E-Commerce, Gaming, and Movies
We all know that some verticals completely lost their fame like sports and travel, but the truth is that there is still a lot of potential with E-Commerce, Gaming, and Movies. All the “time- killers” can help you attract new users to your website, so make sure you use this to your advantage.
4. Don’t let your guards down
If your site is doing well or if you haven’t seen any changes yet, it’s still important to stay on top of things. The economy and ad rates could change at any moment, so you, too, should be prepared.
5. Keep Calm
Remember that this situation will not last forever, and this too shall pass, so keep that in mind when planning your next moves. Now it’s important to make data-driven decisions instead of emotional, fearful, or reckless ones.
COVID19 is a game-changer in today’s world, and in times like this, the best thing is not to freeze but to move forward. Keep on reading, learning, asking questions, and contact our awesome team of account managers for extra guidance, we are genuinely here for you.
Stay safe.
Romina
(to discuss further in skype: romi.wainbarg)
This week, we asked our team of experts for their tips on how publishers can increase their traffic, especially now – and here is what they have to say:
1. Be 100% ready
Ensure your ad inventory is high-quality and that your website is optimized to its best, in order to make the most of what ad-spend is out there.
2. No better time for SEO
Whether you have an SEO strategy or you don’t, there’s no better timing to improve your ranking by focusing on keywords that are popular right now. This can take time, but think of it as a marathon and not as a sprint: by SEOing, you are preparing yourself for what happens next.
3. Keep an eye for E-Commerce, Gaming, and Movies
We all know that some verticals completely lost their fame like sports and travel, but the truth is that there is still a lot of potential with E-Commerce, Gaming, and Movies. All the “time- killers” can help you attract new users to your website, so make sure you use this to your advantage.
4. Don’t let your guards down
If your site is doing well or if you haven’t seen any changes yet, it’s still important to stay on top of things. The economy and ad rates could change at any moment, so you, too, should be prepared.
5. Keep Calm
Remember that this situation will not last forever, and this too shall pass, so keep that in mind when planning your next moves. Now it’s important to make data-driven decisions instead of emotional, fearful, or reckless ones.
COVID19 is a game-changer in today’s world, and in times like this, the best thing is not to freeze but to move forward. Keep on reading, learning, asking questions, and contact our awesome team of account managers for extra guidance, we are genuinely here for you.
Stay safe.
Romina
(to discuss further in skype: romi.wainbarg)
