Re-engaging old email lists

[Drake Marketing]

Hi everyone,
Any suggestions on how to re-use, re-engage an old email list? The list isn't small (about 60k), so I am not too keen to throw it away without trying to win back some of those subscribers.

any tips, reference, blogs, etc are welcome!

Thank you in advance!

 

[kira67]

I was doing it manualy

 

[Drake Marketing]

I was doing it manualy

Manually?
I'm not sure what do you mean.
And besides, I have a 60k list, so anything manual would be out of question!

 

[Katya]

In order to re-engage them, you would need to create a new campaign, to which they would engage. If you have an offer in mind you could prepare a funnel - an email to trigger the attention; run the campaign; optimize and re-target. If you don't have an offer yet its good to first determinate the audience (their location, interests etc, if you haven't already done that, when creating the list); then choose the niche and search for suitable offer.

 

[Graybeard]

Maybe a new optin ...
The 'forgotten' newsletter ... A new newsletter ... *the Phoenix has risen from the dust*
Maybe offer something of value -- free information (non monetary) or some 'hidden' discount ...
Try and get their attention and a re-authorization to get emails.

 

[Drake Marketing]

In order to re-engage them, you would need to create a new campaign, to which they would engage. If you have an offer in mind you could prepare a funnel - an email to trigger the attention; run the campaign; optimize and re-target. If you don't have an offer yet its good to first determinate the audience (their location, interests etc, if you haven't already done that, when creating the list); then choose the niche and search for suitable offer.

Thanks Katya! I think you nailed the process in the simplest words possible!
One more step this blog Proven strategies to send emails to old lists - QuickEmailVerification Blog showed was to re-confirm like a double opt-in. I think the numbers will drop considerably but it'll be more safe and more targeted.

 

[Drake Marketing]

Maybe a new optin ...
The 'forgotten' newsletter ... A new newsletter ... *the Phoenix has risen from the dust*
Maybe offer something of value -- free information (non monetary) or some 'hidden' discount ...
Try and get their attention and a re-authorization to get emails.

Thanks Graybeard! Appreciate your help!