Hey guys!
When marketers of all kinds think of the beginning of this year… well. Nobody has quite expected what 2020 had in store for us. But this time we’re smarter, better prepared, and ready to act fast.
That’s why, for all those wondering how to begin in affiliate marketing, where to find the most profitable verticals, or how to meet the latest market trends, we’ve prepared this ultimate list.
☞ Read the blog post for the ranking of the most profitable affiliate marketing niches in 2021 and learn how to find them.
What is a niche in affiliate marketing?
If you’re looking for a definition of an affiliate marketing niche then knowing what niche marketing generally means can be helpful. Both terms refer to promoting a specific segment or group of products available on the market. Specific as in sharing common characteristics, for example answering the same needs, preferences, demographics, geographics, or price.
These shared characteristics can be identified through market research or trend analysis. And although it might seem like a complicated task, it’s not. It’s about understanding your target audience and/or listening to what’s the latest hype that’s about to go viral.
Why is identifying a marketing niche important?
Identifying marketing niches, meaning both a broader niche or a micro-niche, is the key to making money in the marketing business.
Can you imagine advertising tea and biscuits to Super Bowl fans around the NFL finals in the USA? Or, winter sports-equipment to Australians during the Australian Open? Exactly, neither can you. If you want to profit from digital marketing, these are the basics that never change.
Think about how the Black Friday Cyber Monday campaigns work around the world. What people expect are deals and discounts made just for the occasion. Time-limited, and BFCM-themed. Even though various deals can be found all-year-round, it’s what people always want to get. And that’s why listening to your potential customers and responding to audiences’ needs is the ultimate solution for people in the affiliate marketing business.
You need to know what people desire, give them just that, exactly when and how they want it.
What are the best niche ideas for coronavirus times?
As 2020 has shown, nothing should be taken for granted. The best example would be the travel niche, which would surely have made the above list back in 2019. Hopefully, we’ll be able to move it upwards as 2021 continues.
That’s why, for those interested in the best marketing niches and affiliate marketing trends for the COVID-19 pandemic, here are some of the industry findings we analyzed once the pandemic struck. So far, 2020 has proven that there’s a group of verticals that either remained unaffected by the COVID-19 pandemic, experienced a significant surge in traffic, or after initial turbulences, have quickly recovered and performed both stable and well for the rest of the year.
These verticals can be categorized into three niches: universal a.k.a evergreen verticals, entertainment traffic or WFH, or lockdown-related niche.
☞ Niche examples for coronavirus times:
NOTE: Naturally, the fact that a given niche belongs to one of the groups does not necessarily mean it can’t belong to another… or all of them even.
1. Evergreen verticals performing well during coronavirus times:
2. Entertainment verticals that experienced a surge in traffic due to COVID-19 pandemic:
3. WFH-related marketing niches that emerged due to the COVID-19 lockdown:
How to find profitable affiliate marketing niches?
Finding profitable affiliate marketing niches is the key to making money in this business. What the best affiliate marketers usually do is combine both tired and tested verticals with currently trending niche ideas.
Where to get the inspiration from?
If you're asking yourself that question, then following the general trends is generally a good idea to start with. If you want to get a lot of money out of it, then finding the best products and affiliate programs or affiliate networks should be your next step.
Next, think how much time and effort you’re willing to put into it. Will it be just PPC campaigns? Will you run an affiliate marketing website or a blog? Are you going to collect all your visitors’ and readers’ email addresses? Will you include social media campaigns, too?
But even the best idea needs a precise plan on how to monetize it. An idea, affiliate links from programs or networks, and even first-hand knowledge of the niche isn’t enough to succeed. That’s why we recommend following a few tips we’ve gathered for those seeking help.
Tips for finding profitable verticals:
1. Observe market trends — knowing what’s currently trending, going viral and what’s the latest hype can really equal hitting a jackpot. Even for a newbie, this may be the best way to discover the best affiliate marketing niches. Social media, an authority site, or an industry blog post discussing the latest trend might be a great source of both information and inspiration, too.
2. React, adapt, act — just like Black Friday is the ace of Q4, once a new season starts, another trend goes viral. Think of the health niche and what’s the latest craze. Here’s a tip, weight loss might be just the thing as soon as the holiday season is over… especially we all might come just a bit rounder from this quarantine than we expected.
3. Tap into various audiences — don’t base all of your marketing efforts on one product or audience only. Test a variety of angles before going full speed ahead for the one niche that turned out to be the most profitable.
4. Find a common angle for various products — from video games, money blogging, pet niche, baby products, yoga products, makeup, skincare niche, or food delivery to real estate and solar power. These are all the rage right now with billions of people stuck at home, either training to make money out of it or simply find a solution to the monotony of daily life in quarantine.
5. Engage with seasonal hypes — mind that each season is slightly different. For example, Q4 is often ruled by its own trends and patterns that can be observed year after year. Analyzing what’s worth investing in before a given season starts might save you a lot of effort.
6. Give people what they want and what they need… NOW. Answering demand with supply at the exact moment of need is crucial if you want to succeed in affiliate marketing. The best way to explain why it matters may be the example of Amazon Prime day and the list of top-selling items in 2020. All of them being very much connected to the global lockdown and ways of improving our lives while still in the quarantine season.
And once all seems done and you’re about to get started with your affiliate marketing campaigns, there’s something we’d highly recommend trying.
If you want to learn:
When marketers of all kinds think of the beginning of this year… well. Nobody has quite expected what 2020 had in store for us. But this time we’re smarter, better prepared, and ready to act fast.
That’s why, for all those wondering how to begin in affiliate marketing, where to find the most profitable verticals, or how to meet the latest market trends, we’ve prepared this ultimate list.
☞ Read the blog post for the ranking of the most profitable affiliate marketing niches in 2021 and learn how to find them.
What is a niche in affiliate marketing?If you’re looking for a definition of an affiliate marketing niche then knowing what niche marketing generally means can be helpful. Both terms refer to promoting a specific segment or group of products available on the market. Specific as in sharing common characteristics, for example answering the same needs, preferences, demographics, geographics, or price.
These shared characteristics can be identified through market research or trend analysis. And although it might seem like a complicated task, it’s not. It’s about understanding your target audience and/or listening to what’s the latest hype that’s about to go viral.
Why is identifying a marketing niche important?Identifying marketing niches, meaning both a broader niche or a micro-niche, is the key to making money in the marketing business.
Can you imagine advertising tea and biscuits to Super Bowl fans around the NFL finals in the USA? Or, winter sports-equipment to Australians during the Australian Open? Exactly, neither can you. If you want to profit from digital marketing, these are the basics that never change.
Think about how the Black Friday Cyber Monday campaigns work around the world. What people expect are deals and discounts made just for the occasion. Time-limited, and BFCM-themed. Even though various deals can be found all-year-round, it’s what people always want to get. And that’s why listening to your potential customers and responding to audiences’ needs is the ultimate solution for people in the affiliate marketing business.
You need to know what people desire, give them just that, exactly when and how they want it.
What are the best niche ideas for coronavirus times?As 2020 has shown, nothing should be taken for granted. The best example would be the travel niche, which would surely have made the above list back in 2019. Hopefully, we’ll be able to move it upwards as 2021 continues.
That’s why, for those interested in the best marketing niches and affiliate marketing trends for the COVID-19 pandemic, here are some of the industry findings we analyzed once the pandemic struck. So far, 2020 has proven that there’s a group of verticals that either remained unaffected by the COVID-19 pandemic, experienced a significant surge in traffic, or after initial turbulences, have quickly recovered and performed both stable and well for the rest of the year.
These verticals can be categorized into three niches: universal a.k.a evergreen verticals, entertainment traffic or WFH, or lockdown-related niche.
☞ Niche examples for coronavirus times:
NOTE: Naturally, the fact that a given niche belongs to one of the groups does not necessarily mean it can’t belong to another… or all of them even.
1. Evergreen verticals performing well during coronavirus times:
- Surveys & Sweepstakes
- Gambling (mostly online casino and poker)
- Gaming
- Dating (mainstream and adult)
- Finance (also Trading, Binary, and Crypto)
- Health & Beauty
- E-commerce (Without the travel part for the moment, hopefully, to be back soon.)
2. Entertainment verticals that experienced a surge in traffic due to COVID-19 pandemic:
- Gambling (mostly online casino and poker, also online roulette)
- iGaming (also eSports)
- Online dating
- Adult niche
- Streaming (VOD, eGaming, eSports, adult)
- Hobbies & Education
- Home entertainment
- Home appliances
- Sports Betting (Great comeback once the postponed season kicked-off, not only for sports fans but for affiliate marketers, too.)
3. WFH-related marketing niches that emerged due to the COVID-19 lockdown:
- Utilities & VPN
- Antivirus
- App Downloads
- Hobbies & Education
- Crypto Offers
- Trading/Binary
- Food and grocery delivery
- E-commerce (back on track especially for the Q4 season!)
How to find profitable affiliate marketing niches?Finding profitable affiliate marketing niches is the key to making money in this business. What the best affiliate marketers usually do is combine both tired and tested verticals with currently trending niche ideas.
Where to get the inspiration from?
If you're asking yourself that question, then following the general trends is generally a good idea to start with. If you want to get a lot of money out of it, then finding the best products and affiliate programs or affiliate networks should be your next step.
Next, think how much time and effort you’re willing to put into it. Will it be just PPC campaigns? Will you run an affiliate marketing website or a blog? Are you going to collect all your visitors’ and readers’ email addresses? Will you include social media campaigns, too?
But even the best idea needs a precise plan on how to monetize it. An idea, affiliate links from programs or networks, and even first-hand knowledge of the niche isn’t enough to succeed. That’s why we recommend following a few tips we’ve gathered for those seeking help.
Tips for finding profitable verticals:1. Observe market trends — knowing what’s currently trending, going viral and what’s the latest hype can really equal hitting a jackpot. Even for a newbie, this may be the best way to discover the best affiliate marketing niches. Social media, an authority site, or an industry blog post discussing the latest trend might be a great source of both information and inspiration, too.
2. React, adapt, act — just like Black Friday is the ace of Q4, once a new season starts, another trend goes viral. Think of the health niche and what’s the latest craze. Here’s a tip, weight loss might be just the thing as soon as the holiday season is over… especially we all might come just a bit rounder from this quarantine than we expected.
3. Tap into various audiences — don’t base all of your marketing efforts on one product or audience only. Test a variety of angles before going full speed ahead for the one niche that turned out to be the most profitable.
4. Find a common angle for various products — from video games, money blogging, pet niche, baby products, yoga products, makeup, skincare niche, or food delivery to real estate and solar power. These are all the rage right now with billions of people stuck at home, either training to make money out of it or simply find a solution to the monotony of daily life in quarantine.
5. Engage with seasonal hypes — mind that each season is slightly different. For example, Q4 is often ruled by its own trends and patterns that can be observed year after year. Analyzing what’s worth investing in before a given season starts might save you a lot of effort.
6. Give people what they want and what they need… NOW. Answering demand with supply at the exact moment of need is crucial if you want to succeed in affiliate marketing. The best way to explain why it matters may be the example of Amazon Prime day and the list of top-selling items in 2020. All of them being very much connected to the global lockdown and ways of improving our lives while still in the quarantine season.
And once all seems done and you’re about to get started with your affiliate marketing campaigns, there’s something we’d highly recommend trying.
If you want to learn:- What are the characteristics of an evergreen niche?
- The ultimate list of evergreen verticals;
- Ranking of the most profitable niches for 2021;
- Finding the most profitable niches - FAQ;
CLICK HERE TO READ THE FULL ARTICLE 
