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Push Follow Along - Sweeps

Discussion in 'Follow Alongs and Online Journeys' started by DoubleDouble, Jan 20, 2019.

  1. DoubleDouble

    DoubleDouble Affiliate affiliate

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    HI Fixers,

    I have been running a push campaign recently, wanted to share with you all the setup, how the results were as well as get any feedback from you in a "what would you do" scenario. (sorry if this isn't the best write up, I am no Shakespear!)

    Offer: Iphone XS (I tested out 2 offers for this both offers were capped at 50 conversions per day)
    Payout: 1.60
    Landing Pages: 3 landers
    Creative: 3 images 3 texts
    Country: Tier2/3.
    Spy tools used: SpyPush/Adplexity.
    Tracker: Binom
    CDN: Amazons3 + Cloudfront.
    Traffic Source: Propeller ads

    OK now we have the tech specs out the was time to go into the actual campaign details.

    The creative that I started on the offer with was: I found this to be the longest running creative spying, the landing pages I had a bank of ones previously tested so I went with those.
    upload_2019-1-20_11-35-4.png
    Day 1.
    Interestingly off the bat this campaign was profitable. With essentially every angle that I tested (aside from running direct to the offers) This hasn't happened to me so much before so needless to say I was very happy about the results. I started with a budget of $20 per day
    upload_2019-1-20_11-38-15.png

    Day 2.
    Day 2, was silmilar to day 1, the offers was really smashing it. I increased the budget to $50 and the results stayed good. Note at this point I was cutting out placements that had 10 clicks or more with no conversions. Whilst this is a particularly strict rule I feel that on push if its going to convert then its going to do so pretty quickly By day 2, there were a couple of sources that were starting to shine. So I made a new campaign in propellor ads (a whitelist campaign) where I put a max bid and just ran on these sources.
    upload_2019-1-20_11-41-57.png

    Day 3,4&5.
    Similar vein to the previous days, the offer remained converting well. I spoke to the affiliate network and managed to get the offer cap raised from 50 to 150. By this point one offer was outperforming the other as well as certain landers were performing much better. I had cut down to the better offer and the better lander to maximize profits.

    By this point I wanted to try and scale this campaign, so i opened it on :
    Megapush: big mistake, if you saw my other thread this burned through a budget and had an overspend of more than 150%
    Zeropark: Didnt seem to convert so did not run much there.

    What was very interesting was when they increased teh cap the conversion rate of the offer halved.

    upload_2019-1-20_11-46-45.png

    to this:

    upload_2019-1-20_11-47-17.png

    Not good! now here are teh questions for the forum:

    a) is it possible for the offer to burnout like this, or was this the aff network shaving?
    b) is it possible for the lander to burnout and should I have rotated the lander.
    c) I did change the creative of the offer towards the last days to try and rejuvinate it but it didn't seem to make much difference.

    what is everyones recommendations and how could this be improved?

    Happy to share the information for everyone as more interested in the group learning and helping others.
     
  2. CPA Evolution
  3. Graybeard

    Graybeard Well-Known Member affiliate

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    Why would't someone that clicks a push alert reach the URL -> your landing page ?
     
  4. DoubleDouble

    DoubleDouble Affiliate affiliate

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    Not sure what you mean, they will always reach the lp or offer
     
  5. Audiencia

    Audiencia Affiliate affiliate

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    Thanks for sharing , trying to get understand push notification campaign optimization process , the question i got is since you're pushing on a segment of the same audience depending on the reach .

    Can you exclude previously converted devices ID on propAds ?
     
  6. Graybeard

    Graybeard Well-Known Member affiliate

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    [​IMG]

    ^^clicks to where?
    Whose LP yours or the offer?

    1006 |310 means you have a 69% drop-off on your LP CTR to the offer?

    if you look at the server logs for Your landing page and compare the traffic metrics you may see the reason for the lower CR.
    Lower quality traffic maybe or something to do with the day or time of day.

    You are only going to be able to possibly deduce this info from your own server logs. If your landing page uses Google-Analytics that can help group results but no tool is going to detail your traffic metrics like the raw data from a server access log that you have set up for the metrics you want.

    You could go as far as adding a custom script to your landing page to record the variables that you want.
     
    Last edited: Jan 21, 2019
  7. John aka

    John aka Affiliate affiliate

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    Hello Doubledouble it good result hope you scale it up.
    I just want ask you how much you bid when you start your campaign.
    And which affiliate network ?
     
  8. Adonno

    Adonno Affiliate affiliate

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    hello i have couple of questions in my mind
    1. What type of landing page do you use (ex. wheel, mutliple questions, etc)
    2. do you use cloaker?
    3. is the location you running english speaking country?

    thank you :D
     
  9. DoubleDouble

    DoubleDouble Affiliate affiliate

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    As far as I can research no, but you can set a frequency cap
     
  10. DoubleDouble

    DoubleDouble Affiliate affiliate

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    Mix, wheel or rrqrd type worked best
    No cloaker
    Could be :p
     
  11. DoubleDouble

    DoubleDouble Affiliate affiliate

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    Max bid, can't say the network as didn't find another with this offer, sorry
     
    John aka likes this.
  12. DoubleDouble

    DoubleDouble Affiliate affiliate

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    Thanks Graybeard, my thoughts were that there is always going to be drop of and I viewed it as a bounce rate (correctly or not) 69% bounce whilst is high wouldn't be so crazy considering the nature of the landing page. If I look at the logs what would you look for to learn about the traffic? (thanks)
     
  13. Adonno

    Adonno Affiliate affiliate

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    what do you mean by rrqrd?
    are you using CPM or CPC?

    i tried CPM and got 1 convertion, iam trying CPCnow but traffic is slow nad still 0 conversion
     
  14. DoubleDouble

    DoubleDouble Affiliate affiliate

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    sorry it was meant to say reward type. I was in the gym and fat fingered so my typing was not the best!
    I used CPC, I did test out the campaign on CPM and got little/no results, it just did not seem to convert as well.
     
    Adonno likes this.
  15. Adonno

    Adonno Affiliate affiliate

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    thank you i will test more heheh
     
  16. Graybeard

    Graybeard Well-Known Member affiliate

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    If that 31% is your; CTR push=>Your (pre-lander) landing page => the offer's landing page (or sign up page) I think a 31 % pass through CTR is pretty good.

    You could just use Google-Analytics on YOUR pages if SEO is not a concern on that domain.
    To work custom analyze your logs you would want to use live commands over SSH or on a local terminal.
    1. number of accesses by IP [by day and then by date range]
    2. visitor GEO data
    3. access time [if multiple pages; time between accesses]
    4. visitor user-agent -- that can be broken down to o/s browser with version
    5. I use a dummy javascript to attempt to detect who is a bot and what sort of bot they are [$ grep 'scriptame.js' access.log]
    6. I can zgrep and zcat my compressed log archive and get the data from a time period lie 4 months ago or a time range. This depends in the size of the logs.
    Then there is scripting;
    1. screen size
    2. cookie retention
    3. many other factors
    The point of all of this is to construct reasonable customer personas. Personas are aggregated profiles of customers that (might) convert. The problem is completing the loop with the actual data from the end seller i.e.; *the offer*
    offer owners do not share this information so you cannot track the customer actions and the CR transaction on the offer owner's website. So with the affiliate model you can only do part of the job -- and shaving is always the 800 pound gorilla in the corner on the CR end.

    That said, it is relatively easy to detect traffic padding or drop-off rates traffic source=> your pages using an access log. just use a server rewrite and take a count if you want to get the actual *hits [clicks]* delivered by a traffic source. page.html?s=5 will record on the log s[ource]=5[abc traffic network]

    $ grep -c 's=5' access.log
    1001
    $ grep 's=5' access.log | do something with that list

    $ grep 's=5' access.log | cut -d'"' -f1|sort -nr|uniq -c | less
    Normally I would make a bash script .sh to do the following but this was just a simple test so I hacked it out:)
    Code:
    echo -n '"January,2019";' >>t.co-test && echo $(tac /home/user/x.___.com/logs/access.log |egrep   't.co/' |grep 'Jan/2018'|cut -d'-' -f1|uniq   |wc -l) >> t.co-test
    
    Twitterbot growth pattern from a test feed ceased posting in September, 2018
    
    "January,2019";179
    "December,2018";200
    "November,2018";213
    "October,2018";185
    "September,2018";170
    "August,2018";135
    
    unique v. raw hits over on month test
    $ echo -n '"October,2018";' >>t.co-test && echo -n $(tac /home/user/x.___.com\
    /logs/access.log |egrep   't.co/' |grep 'Oct/2018'|cut -d'-' -f1|uniq   |wc -l) \
    >> t.co-test && echo  -n ';'$(tac /home/user/x.___.com/logs/access.log \
    |egrep   't.co/' |grep 'Oct/2018'|cut -d'-' -f1   |wc -l) >> t.co-test
    
    "October,2018";185;204
    
    
    You could break this down by visitor IP and track IP changes of the same visitor by device possibly too
    If someone arrives with a desktop and then a 4G you lose them cross-network usually but if the mobile is wireless the IP will be the same if they are using the same router public IP address routed by a NAT 192.168.1.100 as an example.
     
    Last edited: Jan 21, 2019
    ykshev and huh like this.
  17. DoubleDouble

    DoubleDouble Affiliate affiliate

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    wow thanks for taking the time to write this out Graybeard! certainly a lot for me to work though here. The campaign stopped converting so I thought it better to take the profit and move on in this instance, I am setting up another campaign so will implement this and certainly follow up (shortly).

    Re the CTR yes agreed, what was strange is that it just stopped converting when everything else remained constant. which led me to believe they were shaving. (unless offer lifetime really is that short on push). Either way some great learnings in this thread so far.
     
    huh likes this.
  18. Graybeard

    Graybeard Well-Known Member affiliate

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    the final arbitrator has to be the EPC in any affiliate campaign -truth
     
    huh likes this.
  19. Anthony.

    Anthony. Affiliate affiliate

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    This happened to me to be honest.

    Day 1 14 conversions
    Day 2 12 Conversions
    Day 3 total flop
    (along those lines)

    I wondered if it was offer burnout, lander saturation or creative burnout but I guess it's to do with the quality of traffic you first receive on propeller to assess your ad performance. (for propeller, the better the ctr - the more they make from you from sent out notifications)

    Did you select "all" traffic to start?
     
  20. DoubleDouble

    DoubleDouble Affiliate affiliate

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    yup all traffic and a high bid - I also tested the offer on CPM and there were no conversions at all, so not sure of the traffic quality in those instances, I would have the put some of Graybeards learnings to practice to see more.
     
  21. Audiencia

    Audiencia Affiliate affiliate

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    What about SUBID , even if the variable isn't listed near the target url params , it's working , i've seen a demo with someone using it on same traffic source for push notifs .

    i'm setting same type of traffic there and now working on tracking mechanisms , i'll probably confirm that later if you don't before :)
     
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