Peter Bordes
New Member
I thought it would be great to start a string that everyone contributes to, and we create a 5 Star Community 2010 Digital Marketing Predictions that we can all look at year end. The wisdom of crowds and crowds sourcing at its finest 
Here are the first contributors:
Hamlet Batista: SEO Guru ? Creator of RankSense.
Peter Bordes: CEO, MediaTrust
Trip Foster: CMO, MediaTrust
John Marbach: Uber-Affiliate ? Former MediaTrust Intern
Andrew O?Halloran: Chief Privacy Officer, Cypra Media Email ESP
Mike Stocker: CEO, Kenzei CRM Email Marketing
?And now, the Top 10 predictions for digital marketing in 2010:
10. 2010 will mark the death of traditional link building and more organic search marketers moving to ?brand building? and learning/doing more social media marketing not just to attract links. (Hamlet Batista)
9. Spending for online video advertisements will continue to increase due to the expanding amount of feature programs now available online. (John Marbach)
8. Deliver-ability results will diverge significantly more in the email marketing space ? between those senders that get good marketing and those that don?t ? with subscriber engagement playing an ever-increasing and more sophisticated role in sender reputation and deliver-ability. A low complaint rate, which says nothing about how engaged one?s audience is, may have gotten many senders by in the past but won?t cut it deliver-ability wise into 2010 and beyond. (Andrew O?Halloran)
7. Outside investment and deeper tier 1 and 2 advertiser involvement in the Performance Marketing channel will not occur until the regulation and fraud issues are resolved and it?s obvious who the ?good guys? are. (Trip Foster)
6. Mergers, acquisitions and ipo?s will drive the markets next round of aggregation. Creating the next generation of emerging super-platforms that offer diverse integrated end to end solution sets. The winners will be those who take a fully integrated ecosystem approach that harnesses the data to create smarter systems, not the ones that are pure roll ups. (Peter Bordes)
5. Google announced they will release a new, faster index early in 2010. They already introduced realtime search and personalized search for everybody. I predict realtime indexing. You will be able to find new content in Google?s index within seconds of the content being published by a trusted source. (Hamlet Batista)
4. Increasing convergence between online and offline marketing. There will be much more integration between these channels ? direct mail will drive consumers increasingly to websites, websites will utilize call centers more and more, and TV will tie in and drive more traffic online. (Mike Stocker)
3. Consumers will begin to see much more relevant online advertisements due to expanding ad-targeting capabilities, which will be drawing from social media profiles in particular. (John Marbach)
2. Transition from ?mass? media to ?me? media will accelerate as the consumer becomes more powerful. The consumer is king and the marketers who empower the consumer to transact, instead of trick them, will win. This signals a market shift to focus on ?quality? and ?lifetime value? which will enable brands to enter the performance marketing industry in a meaningful way. (Peter Bordes)
1. The Performance Marketing industry will self-regulate and split into two general groups: the compliant and the non-compliant. Dollars will follow accordingly (Trip Foster)
Here are the first contributors:
Hamlet Batista: SEO Guru ? Creator of RankSense.
Peter Bordes: CEO, MediaTrust
Trip Foster: CMO, MediaTrust
John Marbach: Uber-Affiliate ? Former MediaTrust Intern
Andrew O?Halloran: Chief Privacy Officer, Cypra Media Email ESP
Mike Stocker: CEO, Kenzei CRM Email Marketing
?And now, the Top 10 predictions for digital marketing in 2010:
10. 2010 will mark the death of traditional link building and more organic search marketers moving to ?brand building? and learning/doing more social media marketing not just to attract links. (Hamlet Batista)
9. Spending for online video advertisements will continue to increase due to the expanding amount of feature programs now available online. (John Marbach)
8. Deliver-ability results will diverge significantly more in the email marketing space ? between those senders that get good marketing and those that don?t ? with subscriber engagement playing an ever-increasing and more sophisticated role in sender reputation and deliver-ability. A low complaint rate, which says nothing about how engaged one?s audience is, may have gotten many senders by in the past but won?t cut it deliver-ability wise into 2010 and beyond. (Andrew O?Halloran)
7. Outside investment and deeper tier 1 and 2 advertiser involvement in the Performance Marketing channel will not occur until the regulation and fraud issues are resolved and it?s obvious who the ?good guys? are. (Trip Foster)
6. Mergers, acquisitions and ipo?s will drive the markets next round of aggregation. Creating the next generation of emerging super-platforms that offer diverse integrated end to end solution sets. The winners will be those who take a fully integrated ecosystem approach that harnesses the data to create smarter systems, not the ones that are pure roll ups. (Peter Bordes)
5. Google announced they will release a new, faster index early in 2010. They already introduced realtime search and personalized search for everybody. I predict realtime indexing. You will be able to find new content in Google?s index within seconds of the content being published by a trusted source. (Hamlet Batista)
4. Increasing convergence between online and offline marketing. There will be much more integration between these channels ? direct mail will drive consumers increasingly to websites, websites will utilize call centers more and more, and TV will tie in and drive more traffic online. (Mike Stocker)
3. Consumers will begin to see much more relevant online advertisements due to expanding ad-targeting capabilities, which will be drawing from social media profiles in particular. (John Marbach)
2. Transition from ?mass? media to ?me? media will accelerate as the consumer becomes more powerful. The consumer is king and the marketers who empower the consumer to transact, instead of trick them, will win. This signals a market shift to focus on ?quality? and ?lifetime value? which will enable brands to enter the performance marketing industry in a meaningful way. (Peter Bordes)
1. The Performance Marketing industry will self-regulate and split into two general groups: the compliant and the non-compliant. Dollars will follow accordingly (Trip Foster)
