PPV Optimisation Tips

[fybo]

As a PPV noob I'm wondering if anyone can help with a few things?

• Before optimising, how long/how many impressions should I accrue?
• Probably a stupid question but is there an ideal conversion rate to aim for?
• ...or how do PPV conversion rates compare to other traffic sources?
• With full page pop ups is it best to link direct to the merchant site or should I generate a landing page?
• How does Zeropark compare to the other networks when starting out?
• What products perform better with PPV e.g. clickbank products or something like amazon and booking.com?

If there are any other resources/tips then please share, any help is much appreciated.

 

[FedericoBianchini]

Probably a stupid question but is there an ideal conversion rate to aim for?

if your offer has a payout between 0.5 and 2 maybe you need a CR between 15%-20% if your offer pay 30 or more you will have a much lower CR and stil may be profitable. But is no hard rule.. the only metric it matters is ROI.

What products perform better with PPV e.g. clickbank products or something like amazon and booking.com?

I don´t think so, PPV works better with easy to complete offers.. if you are interrupted for a popup is not likely you have your credit card on the hand and willing to spend 50 bucks, Clickbank products work better with search PPC