PPC can really be effective if done properly. Identify your niche and select the market you want to cater to and start from there. Research also on the keywords your desired market would most likely be looking for.Everyone keeps saying how lucrative this can be if done right...but no one really wants to show anybody how to do it for some reason. If there's anyone out there willing to help please respond.
also can using yahoo be just as profitable as using google?