Google has introduced powerful new tools in 2025 that give affiliate marketers and advertisers big opportunities to increase their profits. Announced at the Google Marketing Live 2025 conference, these updates include greater control over ad placements in Demand Gen campaigns, a new feature called AI Max for Search campaigns, and the ability to place ads within AI chatbot conversations.
In this article, we’ll explain each feature and elaborate on how you can use them to make more money without wasting your ad budget. We’ll also discuss why trusted Google Ads agency accounts, like those provided by YeezyPay, can make it easier to use these new features effectively.
Now, you can choose specific placements/ channels to display your ads, including:
On top of that, this update offers several benefits for affiliates and advertisers, which include:
AI Max is not a new type of campaign but a set of advanced features designed to improve Search campaigns. It includes:
However, not everything is so rosy when it comes to using AI Max. Affiliates in grayhat niches, such as finance, crypto, or gambling, might lose control over their targeting and ad creatives and this is risky. Since AI Max automates much of the process, its decisions can feel unpredictable. Some fear it might bring in irrelevant traffic, especially for lead-generation campaigns where the quality of leads is critical. Marketers who remember early challenges with Google’s Universal App Campaigns (UAC) are cautious about handing over too much control to AI. The “keywordless” approach also raises concerns about whether it could lead to low-quality traffic.
Testing powerful features like AI Max can be risky, especially in grayhat niches where a small mistake could lead to an account ban. However, trusted agency accounts from YeezyPay can help here. These accounts are seen as more reliable by Google, reducing the chance of sudden bans when experimenting with AI Max.
Using AI Max is optional, and Google allows affiliates to turn off specific AI Max features. All in all, just like before AI Max was introduced, affiliates still need to be careful and thoroughly test all possible setups. They should not fully hand over their advertising campaigns to AI without checking everything first.
Testing ads in AI chatbots can be risky, especially for affiliates who are using new or untrusted accounts. The moderation of ads in new placements is usually strict, and any slight mistake could lead to account suspensions or bans. This is more so for new ad accounts with low or no trust levels with Google.
However, using trusted agency accounts like those provided by YeezyPay can make this easier because they are stable, and the campaigns launched in these accounts usually go through lenient moderation since the accounts are already trusted. This makes them a stable resource to experiment with these new ad formats and features without worrying about payment issues or quick bans.
As Google keeps making its rules stricter and adding new policies, having a stable and reliable account becomes very important. Using high-quality agency accounts from YeezyPay not only gives you the ability to test new features comfortably but also offers support and the ability to protect your ad budget if something unexpected happens. This is key to keeping a good ROI when working with new features that aren’t fully tested yet.
At the same time, the main principle for affiliates stays the same: test everything, analyze the data, and adjust your strategies and approaches. By doing this, the new features can truly help you ride a new wave of profit.
In this article, we’ll explain each feature and elaborate on how you can use them to make more money without wasting your ad budget. We’ll also discuss why trusted Google Ads agency accounts, like those provided by YeezyPay, can make it easier to use these new features effectively.
Fine-tuning placements in Demand Gen
In the past, Demand Gen campaigns offered limited options for choosing ad placements, forcing advertisers to select broad channels with little customization. After listening to feedback from advertisers, Google has rolled out an update that gives you much more control over ad placements.Now, you can choose specific placements/ channels to display your ads, including:
- YouTube, with a special focus on YouTube Shorts, which are short, vertical videos popular with audiences who enjoy quick content.
- Discover, Google’s personalized content feed that appears on mobile devices.
- Gmail, where ads can be shown within users’ email inboxes.
- Google Display Network, which includes over 3 million partner websites and apps.
On top of that, this update offers several benefits for affiliates and advertisers, which include:
- Smarter budget use: By choosing only the most relevant ad placements, you can avoid wasting money on ads that reach the wrong audience, reducing unnecessary clicks and impressions.
- Customized ad creatives: Each placement has its own style. YouTube Shorts need short, dynamic videos, while Gmail ads work better with clear, static text. This update makes it easier to create ads that fit each ad placement perfectly.
- Integration with Google Merchant Center: This feature lets you include detailed product information, such as prices or local store availability, directly in your ads. This is especially useful for businesses selling physical products, as it can drive both online and in-store sales. Previously, Demand Gen reports combined data from all channels, making it hard to see which placements performed best. Now, detailed reports break down performance by placement, giving you clear insights to optimize your campaigns.
AI Max: A Game-Changer or a Risky Experiment?
View attachment 1748957732380.gifAI Max is not a new type of campaign but a set of advanced features designed to improve Search campaigns. It includes:
- Advanced query matching: Finds new search terms that could attract high-value customers.
- Final URL expansion: Automatically directs users to the most relevant landing page for their search.
- Customized ad text: Adjusts headlines and descriptions in real-time to better match what users are searching for.
How AI Max Works
AI Max moves away from relying solely on specific keywords, using what Google calls “keywordless technology.” It analyzes your existing keywords, ad creatives, and website URLs to identify new, potentially high-converting search queries you might not have thought of. It then customizes ad text and landing pages on the fly to match user intent. For example, companies like L’Oréal and MyConnect have shared success stories, reporting doubled conversions or a 13–31% reduction in cost-per-acquisition (CPA). While these examples come from mainstream industries, they suggest AI Max could help affiliates in competitive niches reach untapped audiences.However, not everything is so rosy when it comes to using AI Max. Affiliates in grayhat niches, such as finance, crypto, or gambling, might lose control over their targeting and ad creatives and this is risky. Since AI Max automates much of the process, its decisions can feel unpredictable. Some fear it might bring in irrelevant traffic, especially for lead-generation campaigns where the quality of leads is critical. Marketers who remember early challenges with Google’s Universal App Campaigns (UAC) are cautious about handing over too much control to AI. The “keywordless” approach also raises concerns about whether it could lead to low-quality traffic.
Testing powerful features like AI Max can be risky, especially in grayhat niches where a small mistake could lead to an account ban. However, trusted agency accounts from YeezyPay can help here. These accounts are seen as more reliable by Google, reducing the chance of sudden bans when experimenting with AI Max.
Using AI Max is optional, and Google allows affiliates to turn off specific AI Max features. All in all, just like before AI Max was introduced, affiliates still need to be careful and thoroughly test all possible setups. They should not fully hand over their advertising campaigns to AI without checking everything first.
Advertising in AI Chatbots
Google is now exploring a new frontier by integrating AdSense for Search ads into AI chatbot conversations. As more people use chatbots instead of traditional search bars, Google is adapting to ensure its advertising platform remains relevant.How do the ads in AI chatbots look like and where are they displayed?
Ads in AI chatbots are labeled as “sponsored” and are designed to appear naturally within the flow of a chatbot conversation, blending with the dialogue. However, this feature is currently limited to websites that have built their own AI conversational tools and choose to monetize them through Google AdSense. Well-known chatbots like ChatGPT won’t show these ads unless they join the program. Instead, ads will appear in niche AI assistants or chatbots on partner websites that use Google’s technology to interact with users, such as customer service bots on company websites.New opportunities and challenges for affiliates
AI chatbot ads are introducing a completely new ad placement, which is exciting because users are highly engaged during chatbot conversations and are more likely to notice the ads. The only challenge now is that affiliate marketers and advertisers have to create ads that feel like a natural part of the conversation rather than an interruption. Ads must be highly relevant to the user’s question to avoid seeming intrusive. Traditional metrics like click-through rate (CTR) may become less important, with new measures like user engagement taking center stage.Testing ads in AI chatbots can be risky, especially for affiliates who are using new or untrusted accounts. The moderation of ads in new placements is usually strict, and any slight mistake could lead to account suspensions or bans. This is more so for new ad accounts with low or no trust levels with Google.
However, using trusted agency accounts like those provided by YeezyPay can make this easier because they are stable, and the campaigns launched in these accounts usually go through lenient moderation since the accounts are already trusted. This makes them a stable resource to experiment with these new ad formats and features without worrying about payment issues or quick bans.
What's the bottom line?
The new Google Ads features are not something to worry about, but a reason to take action. The improved control in Demand Gen campaigns gives you a chance to target your audience more accurately and save money on your campaign's budget. AI Max, even with all the cautions, offers possibilities for growing your campaigns and finding new traffic, but you need to be careful when using it. Advertising in AI chatbots is a look into the future that’s worth exploring now.As Google keeps making its rules stricter and adding new policies, having a stable and reliable account becomes very important. Using high-quality agency accounts from YeezyPay not only gives you the ability to test new features comfortably but also offers support and the ability to protect your ad budget if something unexpected happens. This is key to keeping a good ROI when working with new features that aren’t fully tested yet.
At the same time, the main principle for affiliates stays the same: test everything, analyze the data, and adjust your strategies and approaches. By doing this, the new features can truly help you ride a new wave of profit.
